The seminar will be conducted by Henkel.

The topic is: Brand Essentials and Game Changing Strategies

Improvement of participants' soft skills in the area of marketing.

What is behind a successful brand and how to build a strong brand equity?

What are the rules of the game in the different markets and how can you challenge and re-invent these rules?

During the Skill seminar we will look at a set of game changing strategies and also bring examples for each one.

In the next step you will receive a briefing for a Case Study where you can work out in groups one or more of these game changing strategies on an actual Henkel business situation.

Skill seminars help CEMS studens to improve their practical skills under supervision of a lecturer from the corporate sphere.