COURSE SCOPE: This course introduces students to digital transformation – an organizational change triggered and shaped by digital technologies – from a strategic leadership perspective. It consists of two parts.
In the knowledge part, students will get to know key aspects and strategic consequences of digital technologies and phenomena based on these technologies, including artificial intelligence (AI), industry platforms, marketplace platforms, information platforms, online communities and crowds, smart manufacturing, and smart products. In addition, students will become familiar with key features and dynamics of digital transformation projects.
In the analysis part that focuses on Power to the People – Designing Digital Energy Bottom-Up, students will work in teams to conduct focused analyses together with enixi, a startup for digital energy solutions, in the context of the FFG Digital Innovation Hub INNOVATE. Specifically, the following topics will be analyzed: Decisions in a Digital Environment, Process Design for Co-creation, Engaging Potential Customers to Co-Create, Feedback Mechanisms and Bidirectional Customer Engagement, Co-Creation as a Marketing Channel, Evaluation and Benchmarking Against Top-Down Design.
COURSE ORGANIZATION & MANDATORY SUBMISSIONS BEFORE COURSE START: Teams will be compiled by the instructor. To that end, each student registered to this course has to 1) submit her/its/his CV (no formal requirements) as PDF file via e-mail and 2) fill out a form. Compiled teams will be announced in the first session.