COURSE SCOPE: This course introduces students to digital transformation – an organizational change triggered and shaped by digital technologies – from a strategic leadership perspective. It consists of two parts.

In the knowledge part, students will get to know key aspects and strategic consequences of digital technologies and phenomena based on these technologies, including artificial intelligence (AI), industry platforms, marketplace platforms, information platforms, online communities and crowds, smart manufacturing, and smart products. In addition, students will become familiar with key features and dynamics of digital transformation projects.

In the analysis part that focuses on Digital E-Commerce Reloaded, students will work in teams to conduct focused analyses together with Post AG, Austria's leading logistics and postal service provider. Specifically, the following topics will be analyzed: New Marketplace/E-Commerce Models, Digital Fulfillment, Returns in E-Commerce, Digital Payment, Digital Food-Commerce, Digital Identity.

COURSE ORGANIZATION & MANDATORY SUBMISSIONS BEFORE COURSE START: Teams will be compiled by the instructor. To that end, each student registered to this course has to 1) submit her/its/his CV (no formal requirements) as PDF file via e-mail and 2) fill out a form. Compiled teams will be announced in the first session.

• Understand key digital technologies and digital technology-based phenomena as well as their strategic implications
• Understand the dynamics of digital transformation within a firm
• Know how to conduct focused analyses as part of digital transformation projects
• Know how to successfully work in virtual and "offline" teams

Part 1: Absence of one day is tolerated

Part 2: Mandatory attendance for at 75% of a team for each day - teams have to take care that information is circulated within the overall team

• Interactive theory inputs
• In-class discussions (random buzz groups)
• In-class team work
• Outside-class team work
• Team coaching

There are three assessment elements. Each is graded from 1 (excellent) to 5 (insufficient)

• 20% Digital potential analysis (Individual Assessment)

• 60% Team analysis (Group Assessment)

• 20% Final presentation (Group Assessment)

Link for Zoom room will be shared with registered students shortly before the first day