What’s unique about this course
The course consists of three components that are supported by a solid theoretical foundation:
- Virtual global business simulation
- Stepwise development of a business plan
- Solution of real-life company cases
The course offers in-classroom and online sessions combining different learning approaches. Foundations in theory, practical relevance, as well as hands-on experiences will be provided through the following cornerstones of this course. Tailored assignments link the different formats. One example is the business plan assignment that builds upon of the performance of students groups in the business simulation game.
Knowledge is key: Business planning theory
The first (self-study) part of the course sets the theoretical background for the subsequent business simulation. This theoretical content consists of the business simulation readings, textbook literature on general business administration, as well as business planning theory and approaches. The students are required – after studying the theory - to submit an individual strategic plan.
Apply your knowledge: The business plan
Based on the theory, students will create and (as a further step) adapt a business plan of their virtual company (used in the business simulation game). Depending on the performance during the business simulation, student groups have to adapt their business plan to the new market conditions. Hence, the creation and development of their virtual company forms the backbone of their business plan assignment. This group assignment is divided into three parts: the strategy video (group presenting the strategy in a video), business plan creation and business plan adaptation. A range of online materials will be available as best practice examples for this task.
Compete and show your skills: The business simulation
Students have to combine their knowledge of various economic fields and compete in a realistic business simulation. Through Cesim’s Global Challenge, participants manage a global technology company. The companies start at the same initial position. Therefore, only the combination of the right strategy and accurate operational business management creates competitive advantages. The teams have to make decisions in various business fields or functional areas on a regular basis. During each meeting, the groups will discuss their strategy and company performance with the lecturers individually.
Learn from practice: Company cases & guest speakers
Top managers and company representatives provide real-life company cases for which the student groups find solutions. These company cases can be either strategy-based or related to a specific management discipline. Companies from various industries will take part.
Confirmed partners for 2022:
- United Nations - World Food Programme
- SPAR Österreichische Warenhandels-AG
- Mercedes-Benz AG
Impress decision makers: Jury presentation
Finally, students have to present their decisions in front of a supervisory board. Members of the supervisory board will be external business partners with a high reputation. The final supervisory board will be announced in the first lecture.
Further details will be provided during the introductory session.
BYOD - Students are required to bring their own laptop to class.
There are NO additional course costs for students (costs for CESIM licenses are covered).
