0434 Fundamentals of Strategic Management
Univ.Prof. Dr. Werner H. Hoffmann, Sebastian Priestersberger, MSc (WU)
Weekly hours
Language of instruction
09/13/22 to 09/23/22
Registration via LPIS
Notes to the course
Subject(s) Master Programs
Day Date Time Room
Thursday 09/29/22 09:00 AM - 06:00 PM D5.0.001
Saturday 10/01/22 08:00 AM - 05:30 PM D5.0.001
Tuesday 10/11/22 08:00 AM - 10:00 AM Online-Einheit
Tuesday 10/11/22 10:00 AM - 12:00 PM D1.1.078
Tuesday 10/18/22 08:00 AM - 10:00 AM Online-Einheit
Tuesday 10/18/22 10:00 AM - 12:00 PM TC.4.17
Tuesday 10/25/22 08:00 AM - 10:00 AM Online-Einheit
Tuesday 10/25/22 10:00 AM - 12:00 PM TC.4.17
Wednesday 11/02/22 10:30 AM - 12:00 PM D5.0.001
Tuesday 11/08/22 08:00 AM - 10:00 AM Online-Einheit
Tuesday 11/08/22 10:00 AM - 12:00 PM TC.4.05
Tuesday 11/08/22 04:00 PM - 06:00 PM D5.0.001
Tuesday 11/15/22 08:00 AM - 10:00 AM Online-Einheit
Tuesday 11/15/22 10:00 AM - 12:00 PM TC.4.12
Tuesday 11/15/22 04:30 PM - 06:00 PM D5.0.001
Tuesday 11/22/22 08:00 AM - 10:00 AM Online-Einheit
Tuesday 11/22/22 10:00 AM - 12:00 PM TC.4.17
Tuesday 11/22/22 04:00 PM - 06:00 PM D5.0.001
Tuesday 11/29/22 03:30 PM - 06:30 PM D5.0.001
Tuesday 11/29/22 03:45 PM - 05:30 PM Online-Einheit

This course provides students with an in-depth understanding of how firms develop corporate and business strategies (strategy development) and how they can translate their strategies into employee action (strategy implementation).

Strategic management deals with the basic question why and how firms can achieve sustained competitive advantage and how they can translate competitive advantage into superior financial performance. In principle, there exist twolines of reasoning to explain the origins and sources of competitive advantageand superior firm performance: the market-based view and the resource-based view.

Very recently, these two schools of thought are complemented by more dynamic theories of strategic management (e.g., dynamic capabilities). In this course the students will receive a broad and thorough understanding of the theoretical foundations of strategic management and how they can be used to craft and implement winning strategies in today´s challenging business world.

Topics covered by the course:

  • Theoretical foundations of strategic management
  • Competitive strategy analysis and design
  • State of the art strategy topics
  • Business model innovation
  • Ecosystem and Institutional Strategies
  • Disruptive Innovation
  • Strategy process / practice
  • Alliances and M&As

Please be aware that each of you needs to buy case studies and the license for the simulation game for approx. € 60,- in the beginning of the course (specific details will follow before the beginning of the semester).

Learning outcomes

After completing this course students will have the ability to:

  • apply state-of-the-field theories of strategy to solve problems of strategic management in the business world
  • carry out strategy analysis in a systematic and thorough way
  • design winning strategies at both the business and the corporate level
  • explain and analyze the relationship between competitive advantage and strategic performance
  • efficiently work and communicate in a team
  • work on solutions for challenging and complex practical problems
  • improve their oral and written communication and presentation skills
  • engage in active discussions
  • translate insights from class discussion to practical problems
Attendance requirements

Attendance of 80% of the live-sessions is required. Please inform the instructor about any absence prior to the session. Unexcused absence results in failing the class. The final exam will take place in the last session .

Besides the asynchronous online-sessions, the live sessions will take place in physical live presence at the WU Campus.

However, in case of a changing regulation or high risk of Covid-19 all sessions will be held online.


Teaching/learning method(s)

The course will combine various learning methods to deliver the different topics to the students. These will include readings, asynchronous video lectures, open class discussions, student presentations in class, a strategy simulation game and case studies. Guest speakers will add additional perspectives to the class.


Grading scale:

Excellent (1)      


Good (2)          

75.0% -<87.5%

Satisfactory (3)  

62.5% -<75.0%

Sufficient (4)   

50.0% -<62.5%

Fail (5)            



The final grade of the course will depend on:

5% entry exam (individual assessment)

20% midterm exam (individual assessment)

35% final exam (individual assessment)

10% case study preparation and presentation (group assessment)

20% performance in the simulation (group assessment)

10% participation in class (individual assessment)


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Availability of lecturer(s)

by e-mail

Last edited: 2022-09-13