This course provides students with an in-depth understanding of how firms develop corporate and business strategies (strategy development) and how they can translate their strategies into employee action (strategy implementation).
Strategic management deals with the basic question why and how firms can achieve sustained competitive advantage and how they can translate competitive advantage into superior financial performance. In principle, there exist twolines of reasoning to explain the origins and sources of competitive advantageand superior firm performance: the market-based view and the resource-based view.
Very recently, these two schools of thought are complemented by more dynamic theories of strategic management (e.g., dynamic capabilities). In this course the students will receive a broad and thorough understanding of the theoretical foundations of strategic management and how they can be used to craft and implement winning strategies in today´s challenging business world.
Topics covered by the course:
- Theoretical foundations of strategic management
- Competitive strategy analysis and design
- State of the art strategy topics
- Business model innovation
- Ecosystem and Institutional Strategies
- Disruptive Innovation
- Strategy process / practice
- Alliances and M&As
Please be aware that each of you needs to buy case studies and the license for the simulation game for approx. € 60,- in the beginning of the course (specific details will follow before the beginning of the semester).