0646 Elective - Value Creation and Value Capture in a Digital Age
Dr. Alexander Engelmann, Dr. Georg Reischauer
Weekly hours
Language of instruction
09/06/22 to 09/23/22
Registration via LPIS
Notes to the course
Day Date Time Room
Tuesday 11/22/22 09:00 AM - 03:00 PM D5.1.004
Tuesday 12/06/22 03:00 PM - 05:30 PM Online-Einheit
Tuesday 12/13/22 03:00 PM - 05:30 PM D5.1.004
Tuesday 12/20/22 03:00 PM - 05:30 PM Online-Einheit
Tuesday 01/10/23 03:00 PM - 05:30 PM D5.1.004
Thursday 01/19/23 03:00 PM - 05:30 PM Online-Einheit
Tuesday 01/24/23 02:00 PM - 06:00 PM D5.0.002
Friday 01/27/23 03:00 PM - 05:30 PM Online-Einheit

COURSE PARTNERS: Organized by WU’s Energy & Strategy Think Tank, this course offers the unique opportunity to work with and learn from one Austria's leading industrial firms, Wien Energie.

COURSE FOCUS & PHASES: The course consists of two phases. In the first phase, students will get to know key concepts from a strategic management perspective (e.g. sources of value creation of digital business models, value capture mechanism, value growth strategies). In the second phase, students will work together in teams to conduct hands-on and international analyses on digitalization in the energy industry.

COURSE EXPERIENCE & STUDENT SUBMISSIONS BEFORE COURSE START: Similar to managerial practice, every course hosted by the Energy & Strategy Think Tank is unique, resulting in unique and team-based learning experiences every semester. Teams will be compiled based on individual background, competence, and industry experience. To that end, each student that is successfully registered to is asked to 1) submit his/her CV and 2) fill out a short survey. Details will be provided in time to registered students.

Compiled teams will be announced in time. Each team will have a team leader who will receive an individual certificate that states his/her leadership skills and tasks in an analysis, thus receives a valuable signal for the job market. As this person focuses on leadership tasks, he/she will be less involved in other tasks. Every registered student can state if he/she wants to assume the role of the team leader.

Learning outcomes

After completing this highly interactive and practice-oriented course, students will have advanced their knowledge of and skills in

Strategic Management
- Understanding of mechanisms and tools to create and capture value in the digital age
- Systematically analyze how firms create and capture value with digital technologies

Team Management & Communication Management
- Successfully and joyfully work in interdisciplinary and international (virtual) teams
- Present with impact in front of senior executives
- Communicate complex findings in a structured and easy way

Attendance requirements

Mandatory PHYSICAL attendance of ALL students at 1) kick-off (first session) and 2) final presentation (last session).

Mandatory attendance of a minimum of members per team for remaining sessions - for details see kick-off.

Teaching/learning method(s)

  • Interactive theory inputs
  • In-class discussions
  • Intra- and inter-team work
  • Team coaching
  • On-on-one coaching
  • Collection and analysis of grey literature
  • Presentations and meetings with senior executives
  • 60% Team Deliverables (Group Assessment)
  • 15% Final Presentation (Group Assessment)
  • 25% Value Analysis (Group Assessment)
Last edited: 2022-10-01