0876 Consumer Psychology and Behavior
John Price, MSc, MBA, Susanne Ruckelshausen, M.Sc.
Weekly hours
Language of instruction
09/15/22 to 09/18/22
Registration via LPIS
Notes to the course
Day Date Time Room
Thursday 10/13/22 09:00 AM - 12:00 PM TC.4.05
Thursday 10/27/22 09:00 AM - 12:00 PM TC.2.03
Thursday 11/10/22 09:00 AM - 12:00 PM D5.0.002
Thursday 11/24/22 09:00 AM - 12:00 PM TC.3.03
Thursday 12/15/22 09:00 AM - 12:00 PM EA.6.032
Thursday 01/12/23 09:00 AM - 12:00 PM D4.0.022
Thursday 01/26/23 09:00 AM - 01:00 PM D4.0.022

This course will cover the different facets of consumer behavior, including the psychological foundation of consumption decisions, the processes of decision making and the embeddedness of human beings in different contexts, including social influences.

Learning outcomes

Upon completion of the course, you should be able to do the following:

  1. Develop a basic understanding for topics in consumer behavior.
  2. Look for relevant research and scientific publications.
  3. Read and present scientific research.
Attendance requirements

Participation will be evaluated multiple times in each session (see assessment section).

Teaching/learning method(s)

Lecture, Presentations, Discussions, Homework


There will be a final examination worth 35 points, graded homework worth 30 points, an in-class group presentation worth 25 points, and participation worth 10 points (active participation will be evaluated multiple times in each session).

In order to successfully complete the course, students need at least 60 points (60%).

The following grading scheme will be applied to the course:

0 - 59 Points:   nicht genügend (grade 'F')

60 - 69 Points: genügend (grade 'D')

70 - 79 Points: befriedigend (grade 'C')

80 - 89 Points: gut (grade 'B')

90 - 100 Points: sehr gut (grade 'A')


Prerequisites for participation and waiting lists

To participate in course 1, you must be accepted into our SBWL. 

For detailed information on our application procedure please refer to the course (1025) Access to Specialization: Marketing and Consumer Research. Please register for the course (24.08.-28.08.2022).

All students who want to study our specialization need to apply through the procedure “admission to the SBWL Marketing and Consumer Research”. In winter semester 2022/23, 45 students will be accepted into the SBWL Marketing and Consumer Research and are entitled to take part in further courses. Course 1 must be completed in the same semester (WS 2022/23).

Last edited: 2022-08-10