The core topic of this course is intelligent customer interaction, that is, how to design great customer interaction and experiences.
Students will be introduced to theoretical and practical guidelines and principles for the design and the evaluation of digital products and services with a primary focus on the customer perspective.
Topics covered include:
After attending this course, students will
General attendance of 80% is mandatory. Students who do not fulfill this requirement automatically fail the course.
It is the students' responsibility to keep track of their attendance!
Attendance in the introductory session is especially important, as registered students that do not attend this session lose their place to students from the waiting list.
The course follows principles of active learning through interactive theory presentation and discussion of practical applications.
Students will work on a selected topic in teams, which they present in one of the sessions.
Every session includes exercises and examples to make students familiar with the presented theories and approaches.
In the individual assignment, students apply and reflect on the topics presented.
Student performance will be evaluated according to the following criteria:
To pass the course, all partial performances have to be successfully completed.
The places for this course are allocated on the "first-come, first-served" principle during the official registration period. If you are registered for the course, but cannot participate, please cancel your registrations during the registration period, so that your place can be taken by students who want and can participate.
The participation in the first unit is mandatory for registered students; students who fail to come forfeit their place to students on the waiting list.