Students work in teams of five on project questions in the area of strategy and organization. Industry partners such as multinational corporations or hidden champions as well as research institutions provide the project questions.The industry partners are often in the process of currently working on the topic they suggest. Hence, they are interested in the students’ research results and potential solutions. They provide relevant information regarding the project and give feedback on the students´ work.
The project starts with a kick-off day. Our industry partners present their question and their company. Based on the available information the students plan their approach and create a project plan. Every team has to work empirically. Typical methods are:
- Interviews with employees or experts
- Survey based on a questionnaire
- Secondary data analysis
- Benchmark analysis
- Structured literature review
First results are presented during the interim presentation. The industry partners’ feedback allows the student teams to further improve or adapt their approach. The end-results are presented during the final presentation. The direct contact to industry partners allows for deep insights into the applied work field of strategy and organization as well as to build a network for future job opportunities.