Logo of WU Learn
  • Courses
  • Quick Links
    • LPIS
    • Study Service Center
    • Library
    • BACH
    • Controlpanel
    • ÖH
  • English
    • Deutsch
    • English
  • LOGIN MyLEARN
  • Courses
  • Courses
  1. MyLEARN
  2. Courses
  3. Master's Degree Program in Marketing (2014)

Master's Degree Program in Marketing (2014)

  •   Compulsory Subjects
    •   Customer-Focused Management
    •   Strategic and Instrumental Aspects of Marketing
      •   Global Marketing Strategy  (2)
  •   Marketing Major
    •   Marketing Research and Planning Techniques
      •   Marketing Engineering and Marketing Models  (0)
      •   Advanced Marketing Research Methods  (1)
    •   Marketing Responsibilities in Organizations and Society
    •   Foreign Language and Personal Skills
      •   Presenting or Negotiating in a Foreign Language
        •   English
        •   French
        •   Italian
        •   Russian
        •   Spanish
    •   Selected Topics in Marketing
      •   Selected Topics in Marketing I  (13)
      •   Selected Topics in Marketing II  (13)
      •   Selected Topics in Marketing III  (13)
      •   Selected Topics in Marketing IV  (13)
  •   Double Degree major in cooperation with Università Commerciale Luigi Bocconi
    •   Marketing Research and Planning Techniques
      •   Marketing Engineering and Marketing Models  (0)
    •   Marketing Responsibilities in Organizations and Society
    •   Foreign Language and Personal Skills
    •   Double Degree Studies - Marketing Management
Additional links:
  • All information brochures of WU
  • WU
  • University Library
  • ÖH WU
  • LPIS
  • Control Panel
© 2025 Wirtschaftsuniversität Wien
About LEARN