1703 E&I Project I: InnoLab
Erik Kommol, M.Sc., Carola Wandres, M.Sc.
Weekly hours
Language of instruction
09/16/22 to 09/18/22
Registration via LPIS
Notes to the course
Day Date Time Room
Monday 10/03/22 08:00 AM - 09:00 AM D5.1.002
Thursday 10/20/22 10:00 AM - 05:00 PM AD.0.122 Sitzungssaal 2
Thursday 10/20/22 04:00 PM - 06:00 PM D5.4.079
Thursday 10/20/22 05:00 PM - 06:00 PM D5.6.019
Friday 10/21/22 09:00 AM - 04:00 PM D5.0.002
Wednesday 11/23/22 09:00 AM - 04:00 PM D5.1.001
Friday 12/02/22 09:00 AM - 12:15 PM TC.5.04
Friday 12/02/22 01:00 PM - 02:00 PM D5.4.033
Friday 12/09/22 09:30 AM - 03:00 PM D5.1.003
Wednesday 12/14/22 12:00 PM - 02:30 PM Online-Einheit
Wednesday 12/21/22 11:00 AM - 02:00 PM D5.1.001
Tuesday 01/17/23 05:00 PM - 07:00 PM LC.0.100 Festsaal 1
Friday 01/27/23 11:00 AM - 03:00 PM D5.1.004

In the E&I InnoLab course, students work in (interdisciplinary) teams to develop a new product concept including a functional model/prototype to address a real-world problem. Students learn about needs and trend analysis tools and methods and idea generation techniques and develop innovative ideas, possible approaches and functional models. The course focuses on design thinking, a creative method developed by Stanford University and the IDEO creative design company and used in a wide variety of fields. InnoLab students work on real-world innovation projects that range from new product and services development to new business model generation. In collaboration with private-sector partners (such as Airbus, Magna, Red Bull, IKEA and Vienna International Airport in past semesters), students develop creative ideas and concepts and design functional models and prototypes that are extensively field tested. Students profit in particular from the mutual exchange of knowledge and experience across fields of study and learn to view innovations from different viewpoints and perspectives. Project partners provide additional information and detailed project descriptions at the kick-off event. InnoLab partners are generally established companies interested in exploring the new perspectives our structured methods opens up on successful systems, products, services, and approaches.


Learning outcomes

The E&I InnoLab course provides students with insight into selected areas in the entrepreneurship and innovation field. After successfully completing the course, students will be able to:

Technical and professional skills:

· Employ the design thinking method to generate innovative product, service and business model ideas and concepts.

· Take a structured approach to identifying user needs not being met.

· Apply various creative techniques to generate ideas.

· Use iterative testing and feedback loops to review and advance approaches and assumptions.

· Visualize and transform ideas into functional models.

Transferable skills:

· Experience and reflect on group processes and dynamics in heterogeneous teams.

· Independently structure and execute complex innovation projects in teams.

· Create and effectively present and defend results-oriented presentations and reports.

· Identify and take advantage of the synergy effects of interdisciplinary cooperation.

Additionally participants have:

· Learned how to deal with an open-ended project and experienced ambiguity tolerance.

· Honed and expanded their professional ability to communicate project content in writing and orally.

· Practiced using complex and effective tools (e.g. databases) for research and to obtain information and data for an assignment.

Attendance requirements

As the interaction with other students as well as external stakeholders is an integral part of this course, active participation in-person is important.

Students must attend at least 80% of all classes and events to successfully complete the course. However, due to their importance in reaching the course goals, 100% attendance is required for the literature test, kick-off, mid-term and final presentations as well as the E&I Touchdown event. In case of absence due to illness for the literature test, an alternative exam (written or oral) will be provided to the student. For the kickoff, absences (up to maximum of 1,5h) due to a scheduled written exam at WU can be excused if the course instructors are notified with a proof of examination before the kickoff.

In general, all absences in the course must be notified to the course instructors via email (if possible in advance) and confirmation (for example a medical certificate, or in case of an exam a note confirming the date of the written examination) must be submitted as soon as possible. Absences can result in additional compensation work to ensure the course's learning outcomes.


Information for E&I students taking a semester abroad that starts in January
At E&I we value the international experience our students get from taking an exchange semester abroad. We also understand that some exchange semesters already start in January, leading to schedule overlaps with our courses. In that case, we will enable you to take the project course. Please inform your course instructors and fellow team members when the semester starts to make the necessary arrangements and counterbalance the absence in the last month by distributing the workload in a fair and reasonable manner among all team members in advance.

Teaching/learning method(s)

· Real-world projects completed with mentoring from course instructor and external coaches

· Design thinking (an interdisciplinary, user-centered innovation process)

· Periodic presentations and discussions of results

· Summary of results in a final, results-oriented project report

· Project review and milestone meetings with project partners

· Skills workshops to hone presentation skills and creative techniques



Performance is assessed based on individual as well as group work throughout the semester.

Grading system:

  • 60% Group-based performance
    • 10% Midterm presentation
    • 10% Midterm report
    • 15% Final presentation
    • 20% Final report
    • 5% Touchdown (adherance to deadlines, implementation of feedback and quality of pitch)
  • 40% Individual performance
    • 10% Literature test (in English / literature according to Learn@WU)
    • 25% ongoing participation and project management (presenting and participation during Q&A; contributions in kickoff, coaching and workshops)
    • 5% Reflection essay

Additionally, there will be mid-term and end of term peer ratings of the team members which may result in individual up- or downgradings.

The literature test takes place on the WU campus on October 3rd, 2022, from 8:00 - 8:30 am. The test examines the basic and in-depth knowledge that is absolutely necessary for the participation in the projects. Therefore, you can find a literature list @learn with basic literature and course-specific additional literature for self-study. If you fail the literature test (less than 50%), you will be automatically transferred to the Analyst Support Program. As a student in the Analyst Support Program (ASP), you will work individually instead of working on a group-based project during the semester. The course instructors are responsible for the design of the program. In case of non-participation (e.g. due to illness) a medical certificate must be presented. For this purpose, a substitute exam will be offered.

Attendance: In order to successfully pass this course, your absence is limited to 20% of our appointments. Please note that the attendance of the literature test, the kick-off, the presentations with our project partners and the E&I Touchdown is obligatory!

Prerequisites for participation and waiting lists

Students enrolled in the Entrepreneurship and Innovation Specialization Program.

Please note that course registration is binding. The moment your registration is received, it is regarded as a clear commitment on your part. Students cannot transfer to another course (once the add/drop period is over) with no exceptions, as it would be unfair to other students (who might not have gotten into the course of their choice because of the spot you registered for). The number of students accepted to the course will only be expanded if there is no space in any other course 4/5.


Attention: the obligatory literature test will be held on 3 October 2022 between 8 and 9 am. Course participation is only possible by passing the literature test – if you cannot attend the test, we kindly ask you to not register for this course. Detailed information regarding contents and location of the test will be provided after the registration phase for this course. The literature test in this course overlaps with other courses within Course 4&5 of the specialization Entrepreneurship & Innovation. A parallel attendance of these courses is not possible.

1 Author: Diverse

Basisliteratur Projektkurse

Bitte beachten Sie, dass die Links zu den Online-Ressourcen nur im WU-Netz oder über den VPN-Zugang zur WU (falls Sie von zu Hause darauf zugreifen wollen) aufgerufen werden können uns Sie daher diesen eingerichtet haben müssen.


Publisher: Learn@WU
Content relevant for class examination: Yes
Content relevant for diploma examination: No
Recommendation: Essential reading for all students
2 Author: Brown, Tim
Title: Design Thinking

Publisher: Harvard Business Review
Year: 2008
Content relevant for class examination: Yes
Content relevant for diploma examination: No
Recommendation: Essential reading for all students
3 Author: Kelley, Tom
Title: Prototyping is the Shorthand of Design

Publisher: Design Management Journal
Edition: 12
Year: 2001
Weitere Informationen

Unit details
Unit Date Contents
1 03.10.2022

Literature Test

2 20.10.2022

Kickoff Day 1

3 21.10.2022

Kickoff Day 2

4 02. - 04.11.2022

Group Coaching Slots

5 23.11.2022

Key Insights Workshop

6 30.11.2022

Key Insights Presentations

7 07.12.2022

Idea Generation Workshop

8 21.12.2022

Prototyping Workshop

9 09. - 11.01.2023

Group Coaching Slots (Prototyping I)

10 18. - 20.01.2023

Group Coaching Slots (Prototyping II)

11 TBA

E&I Touchdown

12 01.02.2023

Final Presentations

Last edited: 2022-09-05