1738 Internationalization Strategies
Dr. Karl Brindlmayer, M.Sc.M.A.
Contact details
Weekly hours
Language of instruction
09/07/22 to 09/13/22
Registration via LPIS
Notes to the course
Day Date Time Room
Wednesday 11/02/22 03:00 PM - 07:00 PM EA.5.034
Wednesday 11/09/22 02:30 PM - 06:30 PM Online-Einheit
Wednesday 11/16/22 02:30 PM - 06:30 PM Online-Einheit
Wednesday 11/23/22 02:30 PM - 06:30 PM Online-Einheit
Wednesday 11/30/22 02:30 PM - 06:30 PM TC.3.11
Wednesday 12/14/22 02:30 PM - 06:30 PM D4.0.127

Entering international markets requires a number of crucial decisions. Firms need to select attractive markets, find ways to serve these markets, assess local firms as candidates for acquisition or partnerships, and choose proper moments for market entry. This course covers all of these questions and provides answers from both theoretical and practical viewpoints.

Learning outcomes

Students get to know theories, concepts and methods to enter international markets and understand their relevance for practical implementation.

Attendance requirements

Participants have to attend min. 80% of the sessions.

It is important that you are well prepared for the (online) sessions. This course is taught as "PI" with continous assessment, therefore, attendance is necessary in all lectures (sessions).

Attendance / absence regulations will be available for every course member.

Teaching/learning method(s)

The course comprises lecture units, short student presentations, and case studies.


Short Student Presentation     10% 

Case Study    30% 

Assessment of another Group's Presentation    10% 

Written Test    50%

Grading scale: 100-90%: 1; 89.5-80%: 2; 79.5-70%: 3; 69.5-60%: 4; 59.5-0%: 5

Availability of lecturer(s)
Last edited: 2022-04-01