2051 Ethics in Marketing
Dr. Michal Lemanski
Contact details
Weekly hours
Language of instruction
09/14/22 to 09/18/22
Registration via LPIS
Notes to the course
This class is only offered in winter semesters.
Day Date Time Room
Friday 10/07/22 08:30 AM - 11:30 AM D2.0.392
Friday 10/14/22 08:30 AM - 11:30 AM D2.0.392
Friday 10/21/22 08:30 AM - 11:30 AM D2.0.392
Friday 11/04/22 08:30 AM - 11:30 AM D2.0.392
Friday 11/11/22 08:30 AM - 11:30 AM D2.0.392
Friday 11/18/22 08:30 AM - 11:30 AM D2.0.392
Friday 11/25/22 08:30 AM - 11:30 AM D2.0.392
Friday 12/02/22 08:30 AM - 11:30 AM D2.0.392


The course is closely linked to the Sustainable Development Agenda of the United Nations, and a part of the Marketing for a Better World program. All participants are encouraged to read the full text of the editorial article "Better Marketing for a Better World" published in the Journal of Marketing, available at

Learning outcomes

After completion of this course, students should be able to:
Understand the concept of responsible marketing and relevance of ethics in contemporary marketing;
Understand the impact of ethics on business performance and on firm's stakeholders;
Identify factors promoting or hindering responsible practices in marketing;
Formulate strategies to effectively implement responsible marketing strategies.

Students will also be able to develop the following intellectual, professional and practical:
The ability to think critically and creatively;
The ability to organize, analyze, synthesize and critically appraise relevant theories, models, and viewpoints;
The ability to effectively search for information and knowledge;
Analyze and synthesize data, and apply them to solve problems and make decisions;
Decision-making skills;
Self-reflection and self-management.

Attendance requirements

 Participation in the first session is compulsory, and in addition at least 80% of the remaining session hours in class.

Teaching/learning method(s)

In addition to interactive lectures and guest speaker's presentation, teaching and learning will take place through a variety of media and tools, including:

Case studies
Case presentation and discussion by students will be a regular part of the course. All participants are required to read the specific case study scheduled for each class, and come prepared to participate in discussion.

Video clips will be short and will be used to bring alive some of the issues discussed in class and to show how they have application to responsible marketing management.

Small group discussions
There will be numerous occasions where discussion will occur in small groups. These may relate to some case study issues, video clips mentioned above, and guest speaker presentations.

Time will be given in each session for you to identify your learning and reflect  on how you might take ideas given, and use them in your role as a consumer, market analyst, or marketing manager.


The final grade for this course will consist of four components:

1. Essay (individual paper): 20%

2. Active participation in class: 30%

3. Group presentations in class: 30%

4. Final group project (report): 20%

Grading scheme:
100-90% excellent
89-80% good
79-70% satisfactory
69-60% sufficient
59-0% fail

Please note! In addition to the above scores, achieving a minimum of 50% on each graded component is required for successful completion of the course. For example, a student who received scores of 90% on each of the first 3 components, but did not participate in the final group project, will still fail the course.

Last edited: 2022-08-08