2133 Partial Least Squares Structural Equation Modeling
Prof. Siegfried Gudergan, Ph.D.
Contact details
Weekly hours
Language of instruction
09/01/22 to 09/25/22
Registration via LPIS
Notes to the course
Subject(s) Doctoral/PhD Programs
Day Date Time Room
Monday 10/03/22 01:00 PM - 04:00 PM TC.3.01
Tuesday 10/04/22 09:00 AM - 12:00 PM TC.3.01
Tuesday 10/04/22 01:00 PM - 04:30 PM TC.3.21
Wednesday 10/05/22 09:00 AM - 12:00 PM TC.3.01
Wednesday 10/05/22 01:00 PM - 04:30 PM TC.5.01
Thursday 10/06/22 09:00 AM - 12:00 PM TC.5.27
Thursday 10/06/22 01:00 PM - 04:00 PM TC.3.01

Partial least squares structural equation modeling (PLS-SEM) is a well-established method
that enables researchers to assess theoretical arguments and to evaluate how well theories in a
variety of research fields predict outcomes. This course provides concise instructions on how
to use this method to conduct research and obtain solutions. Topics will include an overall
introduction to PLS-SEM, specification and estimation of path models, assessments of PLSSEM
results (e.g., evaluation of reflective measurement models, of formative measurement
models, and of the structural model), and advanced PLS-SEM analyses such as mediation and
moderation analyses.

The course is suited to PhD students who pursue a deductive research approach that involves
survey-based (and other) data and path models with latent variables.

Learning outcomes

After completion this course, students will be able to apply PLS-SEM in their dissertation

Attendance requirements

Minimum attendance is 80% of course hours, giving presentations is compulsory for every

Teaching/learning method(s)

The course will rest on a selected set of readings that may include journal papers and possibly
chapters from the first, and maybe the second, of the following two books (to be determined):

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A Primer on Partial Least
Squares Structural Equation Modeling (PLS-SEM)
, 3rd ed. Thousand Oaks, CA: Sage.

Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2018). Advanced Issues in
Partial Least Squares Structural Equation Modeling (PLS-SEM)
. Thousand Oaks, CA:

In the introduction section, the course instructor will give an overview of PLS-SEM. In the
following sections, student groups discuss PLS-SEM applications on certain topics within the
course. Each group will prepare a slide deck and make it accessible to the other groups
(upload to Learn@WU).

In each of the initial presentations, groups introduce the PLS-SEM topic that they have been
assigned and illustrate its application by outlining respective step-by-step PLS-SEM
estimations drawing on their own data or on data provided by the instructor. Fellow students
provide comments on each group’s presentation. The course instructor will spur and moderate
a discussion to develop understanding about common pitfalls in the application of PLS-SEM.

In the final presentations, with a focus on each group’s data, each group will outline the use of
all PLS-SEM assessment features that have been discussed throughout the course. A
discussion following these presentations will probe the individual students’ critical
comprehension of the PLS-SEM topics covered in the course. On this basis, each group will
write and submit a report outlining their application of PLS-SEM.

To facilitate learning, students may be expected to run some analyses during some of the
sessions. Therefore, it will be assumed that students will bring their laptop/macbook to


Initial presentation: 25%
In-class discussion: 25%
Final presentation:  25%
Written report:        25%

Availability of lecturer(s)
Last edited: 2022-04-07