In “introduction to content production” students will learn about the basics of social media content production. They will learn about diverse types of content on social media and different social media platforms. Furthermore, they will know how to use content strategically on social media. In this course students have to plan, produce and edit three pieces of content (text, image and video) on their own.

After successful completion of this course, students will:

• be able to identify different types of content and how to use them
• be able to plan, produce and edit content for social media
• know how to strategically use content on social media
• be able to tell a story on social media

This is a PI course (no exam), therefore attendance is a requirement to pass this course. In case of absence the lecturer has to be informed in advance if possible. 

For more information see: https://www.wu.ac.at/en/students/my-program/masters-student-guide/course-and-exam-information/courses-with-continuous-assessment-pi

Introduction to content production is taught over the course of five lessons, in which students get to learn hands-on the basics of social media content production. In each session students have to bring a piece of content with them to discuss in class with their peers – this will also help them break out of their own filter bubble and experience different kinds of content. This course helps students gain content production skills such as writing search engine optimized texts, producing slidestories and creating vertical videos. Additionally, they will learn how to strategically use content on social media platforms and how content can be modified for different social media platforms.

Grading will be based on:

• Participation in class (15%)
• Production of an optimized text (20%)
• Production of a slidestory  (30%)
• Production of a vertical video (35%)