2273 International Business Consulting Project with Procter & Gamble (P&G)
Univ.Prof. Dr. Jonas Puck, Dr. Eric Schweinberger, M.Sc.
Contact details
Weekly hours
Language of instruction
09/08/22 to 09/13/22
Registration via LPIS
Notes to the course
Day Date Time Room
Wednesday 10/12/22 12:30 PM - 03:30 PM D2.0.038
Thursday 10/20/22 10:30 AM - 01:30 PM TC.0.03 WIENER STÄDTISCHE
Thursday 10/27/22 09:00 AM - 12:00 PM TC.5.18
Thursday 11/03/22 09:00 AM - 12:00 PM D5.1.002
Thursday 11/10/22 09:00 AM - 12:00 PM TC.1.02
Thursday 11/17/22 09:00 AM - 12:00 PM TC.5.18
Thursday 11/24/22 09:00 AM - 12:00 PM TC.5.14
Tuesday 12/13/22 09:30 AM - 03:30 PM Extern


  • Kickoff event with corporate partner Procter and Gamble (P&G) 
  • Extensive coaching sessions and concept development 
  • Midterm presentation 
  • Incorporation of the midterm feedback 
  • Final presentation and idea discussion with corporate partner  
Learning outcomes

Outline of the course: 

The course aims to give students the opportunity to gain first hands-on consulting experience within a real-world business project.

The consulting project will be developed for the corporate partner of the semester Procter and Gamble (P&G).

The focus is on the application of the knowledge acquired through the SBWL-International Business.  In addition to that the student’s presentation skills and its context-related further refinement is a central aspect of the course. 

After completing the course, students should be able to conceptualize, organize, execute, and finally present a general consulting project in front of a professional audience.

Attendance requirements
  • Miss a maximum of one coaching session
  • Kickoff, Midterm and Final Presentation are mandatory
  • Special exceptions may apply due to Austrian federal Covid-19 related laws 
Teaching/learning method(s)
  • Business Project with corporate partner Procter and Gamble (P&G) 
  • Strong group collaboration 
  • Professional presentation in front of Executive Director  
  • 10% Participation in the coaching sessions (individual) 
  • 20% Peer Rating  
  • 25% Midterm Pitch 
  • 35% Final Pitch 
  • 10% Reflection and Recommendation  Paper 
Prerequisites for participation and waiting lists

IB-Foundations (course 1) and IB-Applications (course 2) 

Last edited: 2022-08-29