Content: 

• Kickoff event with corporate partner Procter and Gamble (P&G) 
• Extensive coaching sessions and concept development 
• Midterm presentation 
• Incorporation of the midterm feedback 
• Final presentation and idea discussion with corporate partner  

Outline of the course: 

The course aims to give students the opportunity to gain first hands-on consulting experience within a real-world business project.

The consulting project will be developed for the corporate partner of the semester Procter and Gamble (P&G).

The focus is on the application of the knowledge acquired through the SBWL-International Business.  In addition to that the student’s presentation skills and its context-related further refinement is a central aspect of the course. 

After completing the course, students should be able to conceptualize, organize, execute, and finally present a general consulting project in front of a professional audience.

• Miss a maximum of one coaching session
• Kickoff, Midterm and Final Presentation are mandatory
• Special exceptions may apply due to Austrian federal Covid-19 related laws 

• Business Project with corporate partner Procter and Gamble (P&G) 
• Strong group collaboration 
• Professional presentation in front of Executive Director  

• 10% Participation in the coaching sessions (individual) 
• 20% Peer Rating  
• 25% Midterm Pitch 
• 35% Final Pitch 
• 10% Reflection and Recommendation  Paper 

IB-Foundations (course 1) and IB-Applications (course 2)