Our economy is in a fundamental transformation process. The concepts of sustainability or circular economy are becoming increasingly important in our business world. These concepts not only require major changes in existing organizations, but also represent opportunities for innovative business models. - This is a brand new course, I am looking forward to our classes!

By the end of this module

- you will have a well-founded overview of the concept of sustainability and circular economy

- know the theoretical basics and literature on the concepts of sustainability and circular economy

- will be familiar with new, alternative business models (e.g. sharing economy, repair)

- gain a well-founded insight into innovative solutions from different areas (e.g. food, textiles as well as transport and mobility) and

- implement your knowledge in a project.

80% presence in lectures is mandatory (as per WU guideline)

- Lectures and the presentation of practical examples in different media formats (e.g., video, audio, print, etc.).

- Exercises and workshops individually and in groups

- Lecture by external experts

50% group project / presentation

30% exam / individual report

20% homework / preparations

This course is part of the portfolio of elective courses of the Master of Science in Marketing program at WU. The course imparts in-depth knowledge in one or multiple selected specialized fields of marketing. The course builds on a strong foundation in marketing knowledge and skills which students acquire during the first year of WU's MSc Marketing program (this first year comprises 62.5 ECTS credits in total).

For MSc Marketing students, the successful completion of the following courses is a prerequisite for the admission to this elective course:

• Management by Experiments (5 ECTS)
• Marketing Analytics (7.5 ECTS)
• Digital Marketing (5 ECTS)

Additionally, MSc Marketing students are prepared for this elective course by taking courses in the following fields during their first year:

• Global Marketing Strategy (5 ECTS)
• Qualitative Insights (5 ECTS)
• Consumer Psychology (5 ECTS)
• Consumer Value Management (5 ECTS)
• Retailing & Sales (5 ECTS)
• Business Modelling & Innovation (5 ECTS)

Moreover, this elective course builds on 45 ECTS credits in business administration which students had completed in order to be admitted to WU's MSc Marketing program.