Master's Degree Program in Marketing (2014)

Semester

Compulsory Subjects
- Customer-Focused Management
- Strategic and Instrumental Aspects of Marketing
Marketing Major
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (0)
  - Marketing Study Project (6)
- Marketing Responsibilities in Organizations and Society
  - Marketing and Society Interface (2)
- Foreign Language and Personal Skills
  - Presenting or Negotiating in a Foreign Language
    - English
    - French
    - Italian
    - Russian
    - Spanish
  - Personal Skills (6)
- Selected Topics in Marketing
  - Selected Topics in Marketing I (2)
  - Selected Topics in Marketing II (2)
  - Selected Topics in Marketing III (2)
  - Selected Topics in Marketing IV (2)
Double Degree major in cooperation with Università Commerciale Luigi Bocconi
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (0)
- Marketing Responsibilities in Organizations and Society
- Foreign Language and Personal Skills
  - Personal Skills (6)
- Double Degree Studies - Marketing Management

Additional links:

Marketing Engineering and Marketing Models

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