Registration via LPIS
The 4 P's in practice
Product portfolio management
Marketing budget allocation
Key Performance Indicators (KPI's)
Strategy development and execution
There are several learning outcomes for this course:
(1) Familiarize the students with the whole marketing decision-making process.
(2) Develop capabilities in formulating, implementing and adapting marketing strategies in a dynamic competitive environment.
(3) Enhance fact-based analytical decision-making and crystallise the financial implications of marketing decisions by linking the decisions to cash flows and bottom line performance.
(4) Give practical experiences in teamwork and problem solving and excite competitive spirits
Please note that the first and last session are mandatory. If you do not attend the first session, you will be de-registered from the course. In order to obtain a grade for the course, students must attend at least 80% of the course.
Missing 0-2 hours: no consequences
Missing 2-4,5 hours: compensatory work required (lesson learned at least 5 pages: What did you learn in the simulation?)
Missing 4,5+ hours: no grading/fail in course
Students need to bring a laptop/tablet to class!
Group Assignments: Company Presentation (10%), Market Assessment Presentation (10%), Final report (40%)
Individual Assignments: Lessons learned (40%)
Please read the case description, market research report and decision-making guide carefully.You’ll find the materials in the simulation (by clicking on “materials” --> “download”). Familiarize yourself with the simulation prior to the first session!
Please log in with your WU account to use all functionalities of read!t. For off-campus access to our licensed electronic resources, remember to activate your VPN connection connection. In case you encounter any technical problems or have questions regarding read!t, please feel free to contact the library at email@example.com.
The students chosen for the IMM specialization will be sent more information after passing the entry exam. The simulation will be played online: students need to bring a laptop/tablet to the sessions.