4416 E&I Project 3: Digital Strategy Lab
Caroline Fabian, M.Sc. (LSE), M.Sc. (Eng.), Shtefi Mladenovska, M.Sc.
Weekly hours
Language of instruction
02/17/23 to 02/19/23
Registration via LPIS
Notes to the course
Day Date Time Room
Wednesday 03/01/23 08:00 AM - 09:00 AM TC.0.10 Audimax
Thursday 03/09/23 09:30 AM - 07:00 PM D5.1.002
Friday 03/10/23 09:30 AM - 02:00 PM D5.1.004
Thursday 03/16/23 03:30 PM - 05:00 PM D5.1.003
Thursday 04/13/23 03:30 PM - 05:00 PM D5.1.003
Thursday 04/27/23 03:30 PM - 05:30 PM D5.1.002
Thursday 05/11/23 10:00 AM - 11:30 AM Online-Einheit
Thursday 05/25/23 03:30 PM - 05:30 PM D5.1.001
Monday 06/12/23 06:00 PM - 09:00 PM Extern
Monday 06/19/23 03:30 PM - 05:00 PM D5.1.002
Wednesday 06/21/23 10:00 AM - 12:00 PM EA.5.040

In the course "Digital Strategy Lab" students will be introduced to various business models and strategies resulting from the increasing use of digital systems such as KI in the technology sector.

In close partnership with a key leader in technology (multi-billion USD revenue, serving more than 300 thousand companies in 176 countries), students will work on projects to directly support the company and its management team in formulating strategies to adapt to new challenges related to online business models, entry into new markets, and new digital platforms.

Learning outcomes

"Digital Strategy Lab" is a project course that integrates theoretical knowledge and practical application. It enables students to:

  • Get insights into trends that shape company strategy such as digitalization, emerging markets and the increasing importance of technologies such as VR
  • Understand how a company’s strategic decisions are based on a thorough understanding of its own competencies, the overall market and the clients
  • Work on topics in close cooperation and coordination with the management team of the corporate client  

Through the work on their projects, students will also improve their communication and team working skills through

  • team work, interactive discussions and workshops
  • continuous exchange and engagement with the project partner
  • exchange with industry experts and external coaches
Attendance requirements

As the interaction with other students as well as external stakeholders is an integral part of this course, active participation in-person is important.

Students must attend at least 80% of all classes and events to successfully complete the course. However, due to their importance in reaching the course goals, 100% attendance is required for the literature test (01.03.2023), kick-off (09. & 10.03.2023), mid-term and final presentations (dates tba) as well as the E&I Touchdown event (12.06.2023). In case of absence due to illness for the literature test, an alternative exam (written or oral) will be provided to the student. For the kickoff, absences (up to maximum of 1,5h) due to a scheduled written exam at WU can be excused if the course instructors are notified with a proof of examination before the kickoff.

In general, all absences in the course must be notified to the course instructors via email (if possible in advance) and confirmation (for example a medical certificate, or in case of an exam a note confirming the date of the written examination) must be submitted as soon as possible. Absences can result in additional compensation work to ensure the course's learning outcomes.


Teaching/learning method(s)

- Self-study (literature package)
- Teaching the theoretical basics on two kick-off days (lectures, case studies, group discussions, team work)
- Working on real and relevant practical projects in close cooperation with the world-leading provider of equipment and solutions for technical education.
- Workshops and coaching from external partners (top experts from practice)
- Peer feedback
- Documentation and presentation of work progress and results



Performance is assessed based on individual as well as group work throughout the semester.

Grading system:

  • 60% Group-based performance
  • 10% Midterm presentation
  • 10% Midterm report
  • 20% Final presentation
  • 20% Final report
  • 40% Individual performance
  • 10% Literature test
  • 25% ongoing participation and project management
  • 5% Reflection essay

Additionally, there will be mid-term and end of term peer ratings of the team members which may result in individual up- or downgradings.

Literature test

The literature test takes place on the WU campus on March 1st, from 8:00 - 8:30 am. The test examines the basic and in-depth knowledge that is absolutely necessary for the participation in the projects. You can find a literature list @learn with basic literature and course-specific additional literature for self-study. If you fail the literature test (less than 50%), you will be automatically transferred to the Analyst Support Program. As a student in the Analyst Support Program (ASP), you will work individually instead of working on a group-based project during the semester. The course instructors are responsible for the design of the program. In case of non-participation (e.g. due to illness) a medical certificate must be presented. For this purpose, a substitute exam will be offered.

Attendance: In order to successfully pass this course, your absence is limited to 20% of our appointments.
Please note that the attendance of the literature test, the kick-off and the E&I Touchdown is mandatory!

Prerequisites for participation and waiting lists

Students enrolled in the Entrepreneurship and Innovation Specialization Program.

Please note that course registration is binding. The moment your registration is received, it is regarded as a clear commitment on your part. Students cannot transfer to another course (once the add/drop period is over) with no exceptions, as it would be unfair to other students (who might not have gotten into the course of their choice because of the spot you registered for). The number of students accepted to the course will only be expanded if there is no space in any other course 4/5.

Attention: the obligatory literature test will be held on 3 October 2022 between 8:00 and 8:30am. Course participation is only possible by passing the literature test – if you cannot attend the test, we kindly ask you to not register for this course. Detailed information regarding contents and location of the test will be provided after the registration phase for this course. The literature test in this course overlaps with other courses within Course 4&5 of the specialization Entrepreneurship & Innovation. A parallel attendance of these courses is not possible.



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Availability of lecturer(s)

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Last edited: 2023-01-03