Syllabus

Title
4551 Future Trends in International Business
Instructors
Mag. René Massatti
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
02/14/23 to 02/24/23
Registration via LPIS
Notes to the course
Dates
Day Date Time Room
Wednesday 03/29/23 02:00 PM - 06:00 PM EA.5.030
Tuesday 04/25/23 02:00 PM - 06:00 PM D2.0.382
Tuesday 05/16/23 09:30 AM - 01:00 PM TC.5.12
Tuesday 05/16/23 02:00 PM - 05:45 PM TC.5.02
Tuesday 06/06/23 09:30 AM - 01:00 PM TC.5.12
Tuesday 06/06/23 02:00 PM - 05:45 PM TC.4.13
Contents

The course Future Trends in International Business will discuss the following topics:

Guidelines for identifying trends in international business

Basic guidelines on how to categorize different kinds of trends

Guidelines for working with trends in a business environment

Learning outcomes
After having participated in the course, the students will:

Know about the most important international platforms suitable for identifying trends

Be able to use proper techniques for identifying and analyzing trends

Be able to separate interesting from relevant trends

Deal with the topic of trends from an international business perspectiv

Have heard about the most current trends suitable for business


Attendance requirements

Please note that the first and last session are mandatory. If you do not attend the first session, you will be de-registered from the course. In order to obtain a grade for the course, students must attend at least 80% of the course. An absence of 4 hours  (1 session)  is  permitted. 

Teaching/learning method(s)

The course´s main format is class discussion and case studies.

 

Lectures on different topics are given by guest speakers

Two group assignments and presentations have to be prepared and held by students

Assessment
Students will be evaluated on the basis of:

 Presentations of group work (60%)

 Peer review (15%)

 Participation in class (25%)

Readings

Please log in with your WU account to use all functionalities of read!t. For off-campus access to our licensed electronic resources, remember to activate your VPN connection connection. In case you encounter any technical problems or have questions regarding read!t, please feel free to contact the library at readinglists@wu.ac.at.

Availability of lecturer(s)
massatti@trendone.de
Unit details
Unit Date Contents
1

Introduction into topic 

Definition of the most important terms

2

Introduction into different trend layers

Group work trend identification

Briefing for assignment one

3

Students presentation

Group work trend evaluation

Briefing for assignment two

4

Students presentation

Group work ideation based on trends 

Definition of the roadmap from trends to business

Last edited: 2022-10-21



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