The core topic of this course is intelligent customer interaction, that is, how to design great customer interaction and experiences.

Students will be introduced to theoretical and practical guidelines and principles for the design and the evaluation of digital products and services with a primary focus on the customer perspective.

Topics covered include:

• fundamental concepts and theories of human-computer interaction (e.g. usability, user experience, accessibility)
• the role of stakeholders in the design process and implications for economic success (e.g. human-centered design, agile design, stakeholder identification)
• relevant aspects and theories from psychology and design science (e.g. human needs, values)
• techniques for discovering user needs, values, and requirements (e.g. interviews, personas, context scenarios, paper prototyping)
• ethical theories for assessing the implications and effects of digital products and services (e.g. consequentialism, deontology, virtue ethics)

General attendance of 80% is mandatory. Students who do not fulfill this requirement automatically fail the course.
It is the students' responsibility to keep track of their attendance!

Attendance in the introductory session is especially important, as registered students that do not attend this session lose their place to students from the waiting list.

The course follows principles of active learning through interactive theory presentation and discussion of practical applications.

Students will work on a selected topic in teams, which they present in one of the sessions. 

Every session includes exercises and examples to make students familiar with the presented theories and approaches.

In the individual assignment, students apply and reflect on the topics presented.

Student performance will be evaluated according to the following criteria:

• 40% Team project
• 40% Individual assignments (submitted weekly)
• 20% Active participation (including attendance)

To pass the course, all partial performances have to be successfully completed.

Please log in with your WU account to use all functionalities of read!t. For off-campus access to our licensed electronic resources, remember to activate your VPN connection connection. In case you encounter any technical problems or have questions regarding read!t, please feel free to contact the library at readinglists@wu.ac.at.

You don't need any prior knowledge or programming skills.

We strongly recommend to also register for the subsequent course "Human-Centered System Design II"