The core topic of this course is human-centered design (HCD), that is, designing products and services with the focus on the users of those products and services. The goal of the HCD process is to achieve great user and customer experiences (UX and CX).
Students will be introduced to theoretical and practical design guidelines, as well as evaluation techniques of (mostly) information systems and (e-)services, with the customer's needs as primary focus. The course builds on content of "HCD 1”.
Topics covered include:
• human-centered design, service design, user experience design, and their impact on economic success
• techniques of prototyping and evaluation (including digital prototyping and usability testing)
• relevant aspects and theories of psychology and cognitive science for better understanding of customers (e.g. attention and and decision making)