This course allows students to gain insights into timely topics. The course captures the most current issues in contemporary marketing and consumer research. Hence, its content may change every semester as we invite different international experts from academia and practice to share their knowledge with our students. “Marketing Insights” provides a platform for in-depth and critical discussions of marketing and consumer research questions that are of academic, applied and societal relevance. It challenges students to apply their customer-centered knowledge to a broader context of real-world problems. Moreover, it adds to their professional training in marketing and consumer research.

The aim of this course is to strengthen competencies in the following areas:

• Application of core topics in Marketing
• Receiving insights into the Marketing of selected companies
• Discussion platform with leading decision makers in the national and international Marketing landscape
• Working with and analyzing multimedia resources
• Working on real cases and learning how to apply theoretical knowledge in pracitice

Program

• Session 01.03.2023: Kick off, introduction case study Henkel CEE GmbH
• Session 15.03.2023: Field trip: Guest talk: Anna Kleindienst-Jilly, Managing Director Liliputbahn im Prater GesmbH
• Session 29.03.2023: Coaching session
• Session 12.04.2023: Course session
• Session 13.04.2023: Field trip: Workshop at Henkel CEE, GmbH
• Session 26.04.2023: Field trip: aspern, die Seestadt Wiens, Wien 3420 aspern development AG, Cornelia Bredt
• Session 10.05.2023: Course session
• Session 11.05.2023: Field trip: Workshop at Digital Agency LOOP, Vienna

A detailed agenda and further information about all sessions including the excursions and guest talks as well as the tasks and assessment will be provided in the first session.

The didactic approach of this course is a mix of theoretical-conceptual input and applied elements.

The course consits of the following components:

• Group work and presentations
• Working with internationally relevant academic papers
• Working with multimedia resources
• Critical discussions of current topics
• Guest talks
• Excursions and m.core real world experience

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