Full attendance of this seminar is mandatory. Students who miss a seminar without explanation in advance will get "no-show" in CEMS database.
Anmeldung durch das Institut
|Friday||05/26/23||09:00 AM - 08:30 PM||D1.1.074|
With this skill seminar hosted by Henkel, you will gain experience in setting up go-to-markets strategy for e-comm and learn about commercial and digital marketing aspects to consider in setting up e-commerce channel distribution. You will understand what are elements driving eCommerce sales, what are different operational models and what are key touchpoints influencing digital shopper journey.
The skills you acquire will cover commercial aspects of consumer brands industry in digital channels, like setting up pricing and assortment strategy, understanding commercial models, as well as digital marketing aspects, including campaigns and brand building.
Skill seminars help CEMS studens to improve their practical skills under supervision of a lecturer from the corporate sphere.
- 30% active participation during the workshop
- 30% input and contribution
- 40% collaboration in group works
Please log in with your WU account to use all functionalities of read!t. For off-campus access to our licensed electronic resources, remember to activate your VPN connection connection. In case you encounter any technical problems or have questions regarding read!t, please feel free to contact the library at email@example.com.