The focus of this class introduces you to concepts, theories, and evidence about how companies are changing in the digital era. The course is organized into four sections. In the first section, we examine the drivers of digital transformation and we explore the evidence on how successful companies make good strategic decisions in the rapidly changing digital environment. In the second section, we examine how to understand the various ways that data can become assets and weapons and we look at examples from companies that have developed successful strategies for managing their data assets. In the third section we explore the concept of analytics, with a specific focus on the behavioral management issues and opportunities associated with people analytics. In the fourth section, we discuss how to implement digital tools in ways that create fundamental business change and we examine the ways that organizational culture and collaboration are changing in the digital economy.  This course content has been selected to provide the best available evidence for how to successfully manage digital transformation and the structure of the course has been thoughtfully designed to give you a framework for understanding how organizations are changing and how you can use digital technologies to create your desired transformations.

• Understand the drivers of digital transformation and we explore the evidence on how successful companies make good strategic decisions in the rapidly changing digital environment
• Understand the various ways that data can become assets and weapons
• Understand how to implement digital tools in ways that create fundamental business change

Attendence of at least 80% of class hours is required.

Lecture and explanation by the professor, case discussions

Your grade in the course will be determined by your performance in three areas:

1. Class Participation (20% of final grade). Class participation includes detailed discussions of the cases and readings, participation in in-class activities, as well as questions that move the class discussion forward
2. Case Assignments (30% of final grade). Throughout the course you will be responsible for providing a detailed assessment of two cases.
3. Final Exam (50% of final grade). The final exam will be in an in-class case analysis that will require you to demonstrate your learning from across the entire term by applying concepts from each theme in class.

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