Syllabus

Title
5931 From Theory to Practice: A Comprehensive Course on Eye-Tracking Experiment Design and Programming
Instructors
Dr. Kajsa Hansson
Contact details
Type
FS
Weekly hours
2
Language of instruction
Englisch
Registration
02/01/23 to 02/28/23
Registration via LPIS
Notes to the course
Subject(s) Doctoral/PhD Programs
Doctoral seminar in an additional subject - Strategic Management
Research Seminar in Main Subject I - Business Psychology
Research Seminar in Main Subject I - Strategic Management
Research Seminar in Main Subject II - Business Psychology
Research Seminar in Main Subject II - Strategic Management
Research Seminar in Main Subject III - Business Psychology
Research Seminar in Main Subject III - Strategic Management
Research Seminar in Main Subject IV - Business Psychology
Research Seminar in Main Subject IV - Strategic Management
Dissertation-relevant theories - Business Psychology
Dissertation-relevant theories - Management
Dissertation-relevant theories - Strategic Management
Research Seminar - Business Psychology
Research Seminar - Strategic Management
Research Seminar - Business Psychology
Research Seminar - Strategic Management
Methodology and Theory
Research Seminar - Participating in scientific discourse I
Research Seminar - Participating in scientific discourse II
Research Seminar in Main Subject I - Business Psychology
Research Seminar in Main Subject I - Strategic Management
Research Seminar in Main Subject II - Business Psychology
Research Seminar in Main Subject II - Strategic Management
Research Seminar in Main Subject III - Business Psychology
Research Seminar in Main Subject III - Strategic Management
Research Seminar in Main Subject IV - Business Psychology
Research Seminar in Main Subject IV - Strategic Management
Research Seminar in Main Subject V - Business Psychology
Research Seminar in Main Subject V - Strategic Management
Research Seminar in Main Subject VI - Business Psychology
Research Seminar in Main Subject VI - Strategic Management
Research Seminar in Secondary Subject - Business Psychology
Research Seminar in Secondary Subject - Strategic Management
Dates
Day Date Time Room
Friday 03/24/23 09:00 AM - 12:00 PM D5.6.019
Wednesday 03/29/23 02:30 PM - 05:00 PM D5.6.019
Wednesday 04/05/23 01:00 PM - 04:00 PM D5.6.019
Friday 04/14/23 09:00 AM - 12:00 PM Online-Einheit
Wednesday 04/19/23 02:30 PM - 05:00 PM D5.6.019
Wednesday 04/26/23 01:00 PM - 04:00 PM D5.6.019
Wednesday 05/03/23 09:30 AM - 02:00 PM Online-Einheit
Friday 05/05/23 09:30 AM - 02:00 PM Online-Einheit
Wednesday 05/10/23 01:00 PM - 04:00 PM D5.6.019
Monday 05/15/23 01:00 PM - 04:00 PM D5.6.019
Wednesday 05/17/23 09:00 AM - 01:00 PM D5.6.019
Wednesday 05/31/23 09:00 AM - 04:00 PM D5.6.019
Wednesday 06/07/23 01:00 PM - 04:00 PM D5.6.019
Wednesday 06/14/23 02:30 PM - 05:00 PM D5.6.019
Friday 06/30/23 09:00 AM - 01:00 PM D5.6.019
Contents

This course provides students with a comprehensive understanding of decision-making processes, eye-tracking methodology, and data analysis techniques. Students will gain hands-on experience in programming their own experiments, collecting and analyzing eye-tracking data, and presenting their findings in a rigorous and transparent manner.

Learning outcomes

By the end of the course, students will be able to:

  1. Know different process models of decision-making 
  2. Understand the design features of eye-tracking studies and their effect on data quality
  3. Program their own experiments using Psychopy
  4. Pre-register their hypotheses, data, and analyses prior to collecting data.
  5. Conduct their first eye-tracking experiment
  6. Analyze eye-tracking data 
  7. Present their findings in a clear and concise manner
Attendance requirements

For this lecture participation is obligatory. Students are allowed to miss a maximum of 20%

Teaching/learning method(s)

Course Schedule:

 

Week 1: Introduction to Decision-Making Processes & Design Features of Eye-Tracking Studies (Introduction)

Overview of different models of decision-making processes

Different types of eye-tracking studies

Fixation-based, saccade-based, and pupillometry-based studies

 

Lecture: Introduction to eye tracking and experimental design for eye tracking:

 

Week 2 & 3: Development of Experimental Design (Collaborative Workshop)

Self-paced study to develop the hypotheses within your own project

Developing lay-out and design of your first eye-tracking experiment

 

Workshop 1: Development of experimental design

 

Week 4: Experimental Design (Feedback Session on ZOOM)

Presentation of the first own experimental design to the class

Feedback from peers and instructor

Refining experimental designs

 

Week 5 & 6: First steps into programming experiment 

Self-paced installation of Psychopy and first steps into understanding the program

 

Week 7: Programming in Psychopy  (Introduction on ZOOM)

Introduction to programming in Psychopy

Designing and programming the first own experiment

 

Week 8 - 10: Programming your Study (Collaborative Workshop)

Self-paced study to implement you experimental design in Psychopy

 

Week 9: Introduction to Pre-registration & Analyses of Eye-Tracking Data  (Introduction)

Importance of pre-registration

Registering hypotheses, data, and analyses prior to collecting data

Different types of analyses for eye-tracking data

Statistical techniques for analyzing eye-tracking data

Transparency in presenting findings

 

Week 11-13: Analysing Eye-tracking Data (Collaborative Workshop)

Self-paced analyses of the collected pilot data

 

Week 14: Presenting Findings and Preparation of Analysis Report  (Feedback Session)

Assessment

Assignments:

Development of the experiment (30%)

Pre-registration of hypotheses, data, and analyses (30%)

Short analysis report on the own experiment (40%)

Prerequisites for participation and waiting lists

To benefit from the class, you need to be at least in the design stage of your research project. 

Readings

Please log in with your WU account to use all functionalities of read!t. For off-campus access to our licensed electronic resources, remember to activate your VPN connection connection. In case you encounter any technical problems or have questions regarding read!t, please feel free to contact the library at readinglists@wu.ac.at.

Recommended previous knowledge and skills

To benefit from the class, you need to be at least in the design stage of your research project. 

Last edited: 2023-02-15



Back