Entrepreneurial innovation and international growth are two preconditions to sustained competitive advantage. Especially in small and medium economies like Austria, companies must expand beyond their national borders at a very early stage. This need is amplified when talking about high-tech Startup companies. In an ever accelerating, globalizing world, companies must sustain their entrepreneurial initiatives through supportive internationalization and financial strategies. This course uses a real life example of an entrepreneurial corporate partner startup to teach how to apply international strategic management in an entrepreneurial environment. Students will develop recommendations for international expansion and related strategies. The corporate partner startup will be Trality, a FinTech co-founded in 2019 by the lecturer of this course. Trality is a platform for automated investments in crypto assets.

 

During the course, students
 

            • Apply course content to a real-life case company

            • Learn to work on interdisciplinary tasks and business cases

            • Work in teams to develop business cases for the case company

            • Pitch their entrepreneurial and financial concepts to company representatives

Attendance is mandatory

-Kickoff Session

-Coaching Sessions

-Mid-term Pitch Session

Final Strategy Presentation Session

Pre-requisites for WU students: completed course 1 (Foundations) and course 2 (Applications). The course is open to all exchange students with an interest in international business.

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