Product and Service Design revolves around the ability to continuously generate and further develop new ideas, which is one of the most important organizational skills that separates successful companies from their less successful competitors. Innovation is the foundation of sustainable corporate success. A clear innovation strategy and solid understanding of the target customer with precise processes along with innovation-friendly organization structures are the basic requirements for successful innovation management.

In the E&I Product and Service Design course, students learn and practice:

• Working with state-of -the-art methodologies to identify and understand an organisation's target customer and derive innovative products and or services that meet customers' needs
• Identifying and deriving innovation strategies based on defined framework conditions.
• Understanding how to track the success of new products and services
• Understanding innovation management processes in a line organization.
• Understanding organizational forms and models that promote innovation and critically analyzing existing organigrams and job descriptions.

The course targets students with a sound understanding of the basics of innovation management who enjoy learning based on practical examples. The majority of the course will revolve around your application of the material covered during the kickoff to a real case study with a focus on designing a new product and/or service.

After successfully completing the E&I Product and Service Design course, students will be able to:

• Display in- depth knowledge of the most important steps in the idea generation and evaluation processes.
• Demonstrate a comprehensive understanding and mastery of methods for deriving innovation strategies from a corporate strategy.
• Apply methods for anchoring innovation in an organization.

Students must attend at least 80% of all classes and events to successfully complete the course.

The lecture consists of:

• 2 Kickoff days at the start
• Case Study work in groups
• Additional coaching appointments (at least 1, more on request)
• Final Presentation of case study results

•         Lectures including practical examples of innovation strategy, innovation processes, and innovative organizational forms
•         Group work (case study) on selected topics
•         Final presentation

Grades will be based on the following assignments:

•        Case study findings including presentation: 60% (group grade)
•        Participation: 30% (individual grade)
•        Reflection Paper: 10% (individual grade)

The following students may register for the course:

• Students enrolled in the Entrepreneurship and Innovation specialization program

Please note that course registration is binding. The moment your registration is received, it is regarded as a clear commitment on your part. Students cannot drop the course or transfer to another course (once the add/drop period is over) with no exceptions, as it would be unfair to other students (who might not have gotten into the course of their choice because of the spot you registered for). The number of students accepted to the course will only be expanded if there is no space in any other course 3.

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