0431 Future Trends in International Business
Mag. René Massatti
Weekly hours
Language of instruction
09/12/23 to 09/26/23
Registration via LPIS
Notes to the course
Day Date Time Room
Tuesday 10/24/23 02:00 PM - 06:00 PM TC.1.01 OeNB
Tuesday 11/07/23 02:00 PM - 06:00 PM D3.0.225
Thursday 11/30/23 09:30 AM - 01:00 PM TC.3.10
Thursday 11/30/23 02:00 PM - 05:45 PM TC.4.14
Thursday 12/14/23 09:30 AM - 01:00 PM EA.5.044
Thursday 12/14/23 02:00 PM - 05:45 PM TC.4.14

The course Future Trends in International Business will discuss the following topics:

Guidelines for identifying trends in international business

Basic guidelines on how to categorize different kinds of trends

Guidelines for working with trends in a business environment

Learning outcomes
After having participated in the course, the students will:

Know about the most important international platforms suitable for identifying trends

Be able to use proper techniques for identifying and analyzing trends

Be able to separate interesting from relevant trends

Deal with the topic of trends from an international business perspectiv

Have heard about the most current trends suitable for business

Attendance requirements

Please note that the first and last session are mandatory. If you do not attend the first session, you will be de-registered from the course. In order to obtain a grade for the course, students must attend at least 80% of the course. An absence of 4 hours  (1 session)  is  permitted. 

Teaching/learning method(s)

The course´s main format is class discussion and case studies.


Lectures on different topics are given by guest speakers

Two group assignments and presentations have to be prepared and held by students

Students will be evaluated on the basis of:

 Presentations of group work (60%)

 Peer review (15%)

 Participation in class (25%)


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Availability of lecturer(s)
Unit details
Unit Date Contents

Introduction into topic 

Definition of the most important terms


Introduction into different trend layers

Group work trend identification

Briefing for assignment one


Students presentation

Group work trend evaluation

Briefing for assignment two


Students presentation

Group work ideation based on trends 

Definition of the roadmap from trends to business

Last edited: 2023-11-14