0593 Elective - Digital Strategy and Disruption
Dr. Alexander Engelmann, Dr. Georg Reischauer
Weekly hours
Language of instruction
09/12/23 to 09/29/23
Registration via LPIS
Notes to the course
Day Date Time Room
Tuesday 10/03/23 09:00 AM - 01:00 PM D5.1.004
Tuesday 10/10/23 09:00 AM - 11:15 AM D4.0.136
Tuesday 10/17/23 09:00 AM - 11:15 AM D5.1.004
Tuesday 10/31/23 09:00 AM - 11:15 AM D5.1.004
Thursday 11/09/23 09:00 AM - 11:00 AM EA.0.024 Foyer
Tuesday 11/14/23 08:45 AM - 11:00 AM D5.1.004
Tuesday 11/28/23 09:00 AM - 11:15 AM Online-Einheit
Monday 12/11/23 08:30 AM - 12:30 PM D5.1.004
Tuesday 01/16/24 03:00 PM - 05:15 PM Online-Einheit
Tuesday 01/30/24 08:30 AM - 10:45 AM Online-Einheit

COURSE FOCUS & PHASES: Students will get to know key concepts and frameworks on how to analyze digital strategies and digital disruption that will be applied in the two phases. In the first phase, students will analyze digital strategies of incumbents in capital-intensive industries. In the second phase, students will analyze digital disruptors.

COURSE EXPERIENCE & STUDENT SUBMISSIONS BEFORE COURSE START: This course I hosted by WU’s Energy & Strategy Think Tank, Similar to managerial practice, every course hosted by the Energy & Strategy Think Tank is unique, resulting in unique and team-based learning experiences every semester. Teams will be compiled based on individual background, competence, and industry experience. To that end, each student that is successfully registered to is asked to 1) submit his/her CV and 2) fill out a short survey. Details will be provided in time to registered students.

Compiled teams will be announced in time. Each team will have a team leader who will receive an individual certificate that states his/her leadership skills and tasks in an analysis, thus receives a valuable signal for the job market. As this person focuses on leadership tasks, he/she will be less involved in other tasks. Every registered student can state if he/she wants to assume the role of the team leader. Make sure you check your e-mail ahead of the first session.

Learning outcomes

After completing this interactive and practice-oriented course, students will have advanced their knowledge of and skills in

Strategic Management

- Understand and systematically apply key frameworks to analyze the digital strategy of incumbents

- Understand how digital firms disrupt and apply core concepts to analyze these disruptors


Team Management & Communication Management

- Successfully and joyfully work in interdisciplinary and international (virtual) teams

- Present with impact

- Communicate complex findings in a structured and easy way

Attendance requirements

Mandatory attendance of ALL students at sessions that are marked above with “K”; exceptions only for illness (send doctor's note) or course overlap.

Mandatory attendance of a 2/3 of members of a team for remaining sessions.

Teaching/learning method(s)
  • Interactive theory inputs
  • In-class discussions
  • Intra- and inter-team work
  • Team coaching
  • On-on-one coaching
  • Collection and analysis of qualitative data
  • Group presentations
  • Incumbent analysis: 55 % (Group assessment)
  • Presentation incumbent analysis: 10 % (Group assessment)
  • Disruptor analysis: 25 % (Group assessment)
  • Presentation Disruptor analysis: 10 % (Group assessment)

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Last edited: 2023-09-29