Students will learn and understand the spatial aspects of strategic business decisions, learn how to use and employ Geographic Information Systems (GIS) to solve spatial allocation problems, and work with quantitative information to produce an empirically grounded research report. They will also get a better understanding how theories help them frame research projects and inform the methodological approach to successfully address particular research questions.
Featured methods include:
- Evaluation of target regions using regional socioeconomic data.
- Geomarketing: Defining and locating target groups by analyzing the spatial distribution of demand using concepts like HeatMaps, Hot Spot Analysis, and Kernel Density estimation.
- Facility location: Determining (near) optimal locations for service and production facilities, shops, warehouses, etc.
- Vehicle Routing: Determine optimal routes for servicing a predefined set of customers.