Syllabus

Title
0791 Consumer Psychology and Behavior
Instructors
John Price, MSc, MBA, Susanne Ruckelshausen, M.Sc.
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
09/14/23 to 09/17/23
Registration via LPIS
Notes to the course
Dates
Day Date Time Room
Thursday 10/05/23 09:00 AM - 10:00 AM LC.2.400 Clubraum
Thursday 10/05/23 10:00 AM - 12:00 PM TC.5.05
Thursday 10/12/23 09:00 AM - 12:00 PM TC.5.05
Thursday 11/02/23 09:00 AM - 12:00 PM TC.5.05
Thursday 11/09/23 09:00 AM - 12:00 PM TC.5.05
Thursday 11/16/23 09:00 AM - 12:00 PM TC.5.05
Thursday 11/30/23 09:00 AM - 12:00 PM D5.1.001
Thursday 12/14/23 09:00 AM - 12:00 PM TC.5.05
Thursday 12/21/23 09:00 AM - 11:30 AM TC.5.05
Contents

This course will cover the different facets of consumer behavior, including the psychological foundation of consumption decisions, the processes of decision making and the embeddedness of human beings in different contexts, including social influences.

Learning outcomes

Upon completion of the course, you should be able to do the following:

  1. Develop a basic understanding for topics in consumer behavior.
  2. Look for relevant research and scientific publications.
  3. Read and present scientific research.
Attendance requirements

Participation will be evaluated multiple times in each session (see assessment section). 

Students are allowed to miss up to 20% of the course time in justified cases and are expected to communicate all necessary absences such as due to illness in advance.

Teaching/learning method(s)

Lecture, Presentations, Discussions, Homework

Assessment

There will be a final examination worth 35 points, graded homework worth 30 points, an in-class group presentation worth 25 points, and participation worth 10 points (active participation will be evaluated multiple times in each session).

In order to successfully complete the course, students need at least 60 points (60%).

The following grading scheme will be applied to the course:

0 - 59 Points:   nicht genügend (grade 'F')

60 - 69 Points: genügend (grade 'D')

70 - 79 Points: befriedigend (grade 'C')

80 - 89 Points: gut (grade 'B')

90 - 100 Points: sehr gut (grade 'A')

 

Prerequisites for participation and waiting lists

To participate in course 1, you must be accepted into our SBWL. 

For detailed information on our application procedure please refer to the course (0929) Access to Specialization: Marketing and Consumer Research. Please register for the course (23.08. - 28.08.2023).

All students who want to study our specialization need to apply through the procedure “admission to the SBWL Marketing and Consumer Research”. In the winter semester 2023, 45 students will be accepted into the SBWL Marketing and Consumer Research and are entitled to take part in further courses. Course 1 must be completed in the same semester (WS 2023/24).

Readings

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Last edited: 2023-06-19



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