1541 Leading Globally
Mag.Dr. Manfred Hückel
Contact details
Weekly hours
Language of instruction
09/06/23 to 09/15/23
Registration via LPIS
Notes to the course
Day Date Time Room
Wednesday 10/18/23 10:00 AM - 02:00 PM D2.0.374
Thursday 10/19/23 10:00 AM - 02:00 PM D3.0.222
Monday 10/30/23 10:00 AM - 02:00 PM TC.4.15
Tuesday 10/31/23 10:00 AM - 02:00 PM TC.3.06
Wednesday 11/15/23 10:00 AM - 02:00 PM D3.0.222
Thursday 11/16/23 10:00 AM - 02:00 PM D4.0.019

A leadership course based on practical experiences of a long-standing Red Bull Manager and learnings from the Harvard Business School (HBS).

Preparation: HBS Case “Sheikh Mohammed and the Making of Dubai, Inc.”
Course Introduction
•    What Hollywood tells us about leadership
•    HBS Case Study „Dubai, Inc.“
•    Leadership definitions
Leading Yourself
•    The “Butterfly Model”: Identifying your roles and goals
•    Knowing your individual strengths
•    Leading Job Interviews
•    Explanation of written assignment: “Personal Vision Statement”

Preparation: Written assignment “Personal Vision Statement”
Leading, Influencing and Negotiating in a Group
•    Presentation of selected “Personal Vision Statements”
•    Leading employees: Annual targets and strengths-based feedback
•    “Weapons of Influence” and manipulation
•    Negotiation technique: The perfect preparation
•    Group preparation of Alpha-Omega Case
Leading an Organization
•    Group negotiation of Alpha-Omega case
•    Cross-cultural leadership: Intelligence, Emotional Intelligence, Global Intelligence
•    Leading change: J. Kotter’s “Leading Change in 8 Steps”, R. Kanter’s “7 Skills of Change Masters”, C. Christensen’s “Disruptive Change”
•    Leadership Presence (what actors have)
•    “A leader’s speech for change”: Briefing

Preparation: HBS Case “Fritidsresor under Pressure: The first 10 hours” and “A leader’s speech for change”
Leading for Excellence
•     “A leader’s speech for change” – individual performances
•    HBS Case Study “The first 10 hours” – group discussions
•    Leadership during a crisis
•    Final Role Play
•    Creating your own “Island of Excellence”

Learning outcomes

•    Understanding different kinds of leadership
•    Identifying one’s individual leadership strengths
•    Applying leadership skills in written and oral communication


Attendance requirements

Compulsary attendance is required throughout the whole course.

Teaching/learning method(s)

Case studies, role plays, presentations, group discussions, short videos


•    30% written assignment: „Personal Vision Statement“
•    30% individual oral presentation: „A leader’s speech for change“
•    30% individual oral contributions in the final role play
•    10% contributions in class


Prerequisites for participation and waiting lists

All participants have to download two HBS cases at the cost of U$ 7,46 each:
•    “Sheikh Mohammed and the Making of Dubai, Inc.”
•    “Fritidsresor under Pressure: The first 10 hours”

A download link will be distributed before the start of the course.


Please log in with your WU account to use all functionalities of read!t. For off-campus access to our licensed electronic resources, remember to activate your VPN connection connection. In case you encounter any technical problems or have questions regarding read!t, please feel free to contact the library at

Last edited: 2023-08-04