1816 Strategic Management
Prof. Dr. Sonia Ferencikova
Contact details
Weekly hours
Language of instruction
09/13/23 to 09/15/23
Registration via LPIS
Notes to the course
This class is only offered in winter semesters.
Subject(s) Master Programs
Day Date Time Room
Thursday 10/12/23 12:15 PM - 09:30 PM TC.4.14
Friday 10/13/23 08:00 AM - 06:00 PM TC.3.09
Friday 12/15/23 08:00 AM - 03:15 PM TC.3.09
  • Strategies of successful international companies
  • International strategic partnerships: strategic alliances and joint ventures
  • Challenges in managing international strategic alliances and joint ventures
  • International strategic partnerships: cross-border mergers and acquisitions
  • Challenges in managing cross-border mergers and acquisitions
  • International human resource management and international success
  • Business environment in Central and Eastern Europe, motives and types of investments in the region
  • Main management challenges for multinational corporations in CEE
  • Industry 4.0, digitalization and innovation and the consequences in the region
  • COVID-19 crisis, war and consequences for doing business in the region
  • Case studies: Experience from managing change in alliances and acquisitions
Learning outcomes

Students will learn:

  • To identify the ingredients of a success on international markets
  • What are the major international partnerships and their motivations
  • How to deal with management issues in international joint ventures and mergers & acquisitions
  • What are the major HRM issues in international environment and how to deal with them
  • To discuss motivations, strategies and challenges of multinational corporations operating in Central and Eastern Europe (CEE)
  • To review the consequences of transition, economic crisis, pandemic and war for doing business in CEE and to analyze business environment in the region
  • How to use pros and how to overcome cons of local environment
  • How to deal with local companies while entering CEE markets
  • What is the role of CEE subsidiaries in MNCs’ strategies
  • What is the experience and major challenges for foreign investors in CEE
Attendance requirements

Continuous assessment courses (PI) are high-interactive courses. Attendance is a firm requirement of this course, as many of the learning experiences take place during class and through interactions with peers. Students should come to each class prepared to discuss the assigned readings and to actively participate in class activities and discussion. Students are asked to be respectful of the classroom environment and the time of the instructor and other students. Surfing the Internet, text messaging, and other similar disruptions to the class will have an impact on the participation component of your grade.

Students must be present for at least 80% of the scheduled sessions. Students who fail to meet the attendance requirement will be de-registered from the course. According to WU regulations, valid reasons for missing scheduled sessions are those outside the control of the student (illness, accident, death of a close relative). Professional and work obligations are not valid reasons, as students have the course schedule in advance and should be able to plan accordingly.

Teaching/learning method(s)
  • Lecture & discussion
  • Case studies analysis and discussion
  • Examples and problems worked through individually and in teams
  • Group work and discussion of the problems
  • Participation 30%
  • Case studies analysis and discussion 30%
  • Seminar work 40 %

The use of any kind of AI-based software (e.g. ChatGPT, Bard etc.) is prohibited for examinations and performance components of this course and is considered to be fraudulent or cheating, since there would be a pretense of scientific achievements.

Prerequisites for participation and waiting lists

Successful completion of the course "Introduction to Management"

This course builds on the knowledge content of the bachelor's degree. It has a dedicated scientific character and ties in with the current state of scientific research.


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Availability of lecturer(s)

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Last edited: 2023-06-12