2169 Real Life Marketing Project: Cooperation with a Game Changing Austrian Startup
Dr. Reinhard Zuba, Mag. Bernd Hartweger
Weekly hours
Language of instruction
09/13/23 to 09/22/23
Registration via LPIS
Notes to the course
Day Date Time Room
Thursday 10/19/23 09:00 AM - 10:00 AM TC.3.07
Thursday 11/30/23 09:00 AM - 03:00 PM TC.5.01
Thursday 12/07/23 09:00 AM - 03:00 PM EA.5.030
Thursday 12/14/23 08:00 AM - 02:00 PM D4.0.127
Thursday 01/18/24 09:00 AM - 12:00 PM TC.3.03

The marketing class is designed to enhance your marketing knowledge and analytical skills at both strategic and operational levels. The course will be conducted in collaboration with an exceptional industry partner, one of the most prominent companies in the Austrian startup scene. 

Working alongside our industry partner, you will receive specific tasks and questions that are crucial for the success of their business. Throughout the seminar, you will be guided by three experienced senior managers from various industries such as aviation, consulting, telecoms, and more. 

The highlight of this class will be the final presentation, where you will showcase your findings in front of the industry partner and your coaches. 

Upon completion of this class, you will demonstrate your ability to apply and adapt your marketing knowledge and skills to real-life situations, recognizing the tangible benefits of your contributions to an actual company.

Learning outcomes

After the course, the participants will have:

  • gained a deeper understanding of the industry of the project partner,
  • learned how decisions are prepared and made in marketing, and
  • be able to apply the acquired knowledge to real-life case studies.
Attendance requirements

100%, exceptions need to be agreed upon with the course instructors, if necessary.

Teaching/learning method(s)

The time during class is used for presentations/ inputs by the course instructors or the industry partner, student presentations and group work as well as discussions. For certain tasks, texts are to be read and related assignments are to be worked on in student groups. 

  • Study of subject-specific literature (handed out during class)
  • Critical discussions and work in groups
  • Presentations on the topics covered in the course
  • Reflection on the topics covered
  • Preparation of material and presentations 



max. 20 points: participation and involvement in class.
max. 30 points: interim presentations & check-ups.
max. 50 points: quality and preparation of the final presentation. 

Grading scale: <51=5, 51-60=4, 61-75=3, 76-90=2, ab 91=1.


Please log in with your WU account to use all functionalities of read!t. For off-campus access to our licensed electronic resources, remember to activate your VPN connection connection. In case you encounter any technical problems or have questions regarding read!t, please feel free to contact the library at

Availability of lecturer(s)

Please feel free to contact us with any question via email:

  • Bernd Hartweger:
  • Alexander Zauner:
  • Reinhard Zuba:
Last edited: 2023-06-21