Bachelor's Degree Program in Business, Economics and Social Sciences (2019)

Semester

International Business Administration Major
- Business Administration
  - Accounting & Management Control III (16)
  - Marketing (2)
  - Personnel Management, Leadership and Organizational Behavior (24)
  - Finance (14)
  - Procurement, Logistics and Production (2)
- Economics
  - Economic and Fiscal Policy (16)
- Law
  - Introduction to Tax Law (3)
- Foreign Language Business Communication
  - English
    - Foreign Language Business Communication I (18)
    - Foreign Language Business Communication II (26)
    - Foreign Language Business Communication III (6)
- Foreign Language Business Communication
  - French
    - Foreign Language Business Communication I (3)
    - Foreign Language Business Communication II (3)
    - Foreign Language Business Communication III (3)
    - Foreign Language Business Communication IV (1)
  - Italian
    - Foreign Language Business Communication I (2)
    - Foreign Language Business Communication II (2)
    - Foreign Language Business Communication III (2)
    - Foreign Language Business Communication IV (1)
  - Russian
    - Foreign Language Business Communication I (2)
    - Foreign Language Business Communication II (1)
    - Foreign Language Business Communication III (1)
    - Foreign Language Business Communication IV (1)
  - Spanish
    - Foreign Language Business Communication I (3)
    - Foreign Language Business Communication II (3)
    - Foreign Language Business Communication III (4)
    - Foreign Language Business Communication IV (1)
- Socioeconomics
  - Sustainable Economics and Business II (21)
- Social Skills
  - Cross-Cultural Competence (19)
- Academic Research Techniques
  - Academic Research Techniques (37)
- Research Methods
  - Research Methods (1)
- Compulsory Elective
  - Business Information Systems II (20)
  - Special Topics in Economic Policy (2)
  - European and Public Business Law II (2)
  - Private Business Law II (10)
  - Basic Tax Law (12)
  - Advanced Tax Law (3)
  - Foreign Language
- Access to Specialisation in Business Administration
- Specialization in Business Administration
  - Business Information Systems
    - Specialization in Business Administration Course I (Basic Course) (4)
    - Specialization in Business Administration Course II (3)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (4)
    - Specialization in Business Administration Course V (7)
  - Change Management and Management Development
    - Specialization in Business Administration Course I (Basic Course) (3)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Data Science
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Digital Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (12)
    - Specialization in Business Administration Course V (2)
  - Diversity Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Entrepreneurship & Innovation
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (7)
    - Specialization in Business Administration Course V (7)
  - Ethics for Management, Organizations, and Society
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course I (1)
    - Specialization in Business Administration Course II (1)
  - Finance: Markets, Institutions and Instruments
    - Specialization in Business Administration Course I (Basic Course) (8)
    - Specialization in Business Administration Course II (8)
    - Specialization in Business Administration Course III (8)
    - Specialization in Business Administration Course IV (8)
    - Specialization in Business Administration Course V (10)
  - Retailing and Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (6)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (16)
  - Information Management and Control
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (2)
  - International Accounting and Controlling
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (4)
  - International Business
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (9)
    - Specialization in Business Administration Course III (9)
    - Specialization in Business Administration Course IV (8)
    - Specialization in Business Administration Course V (8)
  - International Marketing Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (8)
    - Specialization in Business Administration Course IV (11)
    - Specialization in Business Administration Course V (2)
  - Knowledge Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (4)
    - Specialization in Business Administration Course V (4)
  - Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (12)
    - Specialization in Business Administration Course V (3)
  - Marketing and Consumer Research
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (12)
  - Organization
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (1)
  - Human Resource Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Production Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (5)
    - Specialization in Business Administration Course V (5)
  - Public and Nonprofit Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (4)
    - Specialization in Business Administration Course V (4)
  - Accounting and Taxation
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course IV (0)
    - Specialization in Business Administration Course IV (0)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (1)
  - Strategy and Organization
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (1)
  - Supply Networks and Services
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (1)
  - Transport and Logistics Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (6)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (5)
  - Management and Controlling
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Management and Organizational Behavior
    - Specialization in Business Administration Course I (Basic Course) (3)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (5)
    - Specialization in Business Administration Course V (2)
  - Business Training & Education Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
- Specialization in Business Administration
  - Business Information Systems
    - Specialization in Business Administration Course I (Basic Course) (4)
    - Specialization in Business Administration Course II (3)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (4)
    - Specialization in Business Administration Course V (7)
  - Change Management and Management Development
    - Specialization in Business Administration Course I (Basic Course) (3)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Data Science
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Digital Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (12)
    - Specialization in Business Administration Course V (2)
  - Diversity Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Entrepreneurship & Innovation
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (7)
    - Specialization in Business Administration Course V (7)
  - Ethics for Management, Organizations, and Society
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course I (1)
    - Specialization in Business Administration Course II (1)
  - Finance: Markets, Institutions and Instruments
    - Specialization in Business Administration Course I (Basic Course) (8)
    - Specialization in Business Administration Course II (8)
    - Specialization in Business Administration Course III (8)
    - Specialization in Business Administration Course IV (8)
    - Specialization in Business Administration Course V (10)
  - Retailing and Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (6)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (16)
  - Information Management and Control
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (2)
  - International Accounting and Controlling
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (4)
  - International Business
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (9)
    - Specialization in Business Administration Course III (9)
    - Specialization in Business Administration Course IV (8)
    - Specialization in Business Administration Course V (8)
  - International Marketing Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (8)
    - Specialization in Business Administration Course IV (11)
    - Specialization in Business Administration Course V (2)
  - Knowledge Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (4)
    - Specialization in Business Administration Course V (4)
  - Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (12)
    - Specialization in Business Administration Course V (3)
  - Marketing and Consumer Research
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (12)
  - Organization
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (1)
  - Human Resource Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Production Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (5)
    - Specialization in Business Administration Course V (5)
  - Public and Nonprofit Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (4)
    - Specialization in Business Administration Course V (4)
  - Accounting and Taxation
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course IV (0)
    - Specialization in Business Administration Course IV (0)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (1)
  - Strategy and Organization
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (1)
  - Supply Networks and Services
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (1)
  - Transport and Logistics Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (6)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (5)
  - Management and Controlling
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Management and Organizational Behavior
    - Specialization in Business Administration Course I (Basic Course) (3)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (5)
    - Specialization in Business Administration Course V (2)
  - Business Training & Education Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
- Cross-functional Management
  - International Financial Management I (0)
  - International Human Resource Management and Organizational Behavior I (0)
  - Wahlblock
    - International Accounting
    - International Business
    - International Supply Chain Management
    - International Tourism
      - Electives Bloc Course II (0)
  - Special Topics in Financial Management (1)
  - Project Seminar in Financial Management (1)
  - Special Topics in Marketing Management (1)
  - Advanced Strategic Management and Strategic Leadership (2)
  - Elective (2)
- Specialisation
  - Health and Social Policy
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (2)
  - International Business Communication
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - Business Mathematics
    - Course III (1)
    - Course IV (1)
- Free Electives
- Experience Abroad
  - Experience Abroad
  - Experience Abroad
  - Experience Abroad
  - Experience Abroad
- Bachelor's Thesis

Additional links:

All information brochures of WU

Special Topics in Marketing Management

1 course in Sommer 2024 found

Courses not assigned to a course repository:

5372

PI
2

Marketing Strategies for China
Lema¿ski M.

5 appointments from 04/08/24 to 04/12/24

The subject "Special Topics in Marketing Management" will be held in the summer semester 2024 for the last time.