Master's Degree Program in Marketing (2021)

Semester

Compulsory Subjects
- Strategic and Instrumental Aspects of Marketing
  - Retailing & Sales (2)
  - Business Modelling & Innovation (2)
- Marketing Research and Planning Techniques
  - Qualitative Insights (2)
- Marketing Analytics and Technology
- Personal and Business Skills
  - Personal Skills (5)

Additional links:

Qualitative Insights

2 courses in Sommer 2024 found

5876

PI
2

Artificial Intelligence in Marketing A
El Kihal S.

7 appointments from 05/02/24 to 06/12/24

5877

PI
2

Artificial Intelligence in Marketing B
El Kihal S.

7 appointments from 05/02/24 to 06/12/24