THIS COURSE IS COMMONLY KNOWN AS 'ENGLISH BUSINESS COMMUNICATION 3' (EBC3). Undergraduate (ie “Bachelor”) students are required to have passed EBC2 prior to attending EBC3.
The curriculum of this class is comprised of general language skills, core business content (i.e. the understanding and communication in English of selected business principles and activities, technical terminology and registers relative to the communicative context of the course) and communicative competence (both spoken and written).
The general content theme of this EBC3 course is language for international business, for which the main content-based language topics will be trade policy, factors affecting (foreign) market entry methods and legal issues, with a strong focus on covering current topical issues, relevant to all businesses operating in an international context.
The language and terminology covered in these topics will be applied in a variety of communicative settings including
- learning to engage with a variety of written texts and draw inferences on the language, content and messages conveyed in them (text comprehension)
- reflecting on and discussing current topical issues and their impact on countries's economies, industries and businesses
- giving a short presentation relating to business activities abroad or the countries in which they operate
- provide written advice in the form of structured analysis and a recommendation relating to a company's move into a new foreign market (report-writing task)