• Basics of nine value levels based on Spiral Dynamcis
• Impact of values on brand identity and content
• Influence of consciousness, mindset and beliefs on perception
• Students value level
• Self-Leadership

After completing this course, the students
• experienced and applied how values, mindset and beliefs influence thoughts, emotions
and behavior
• worked with the nine levels of values in marketing and applied the findings in different
marketing projects
• understand their own value level and impact on team members
• understand group dynamics and self-leadership

100% attendance is required (if the course or parts of it take place online, attendance is checked through camera on, it is obligatory during whole online time)

• Theory input
• Exercises to transfer theory into practice
• Class discussions

25%: Active participation in (online) class (either team or individual evaluation)
25%: Home works - individual evaluation
50%: Written team assignment with deadline (team evaluation)

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