4765 Marketing Insights
Assoz.Prof PD Dr. Monika Koller, Dr. Eva Marckhgott
Weekly hours
Language of instruction
02/19/24 to 02/25/24
Registration via LPIS
Notes to the course
Day Date Time Room
Wednesday 03/06/24 06:00 PM - 08:00 PM TC.4.18
Wednesday 03/20/24 06:00 PM - 08:00 PM TC.4.18
Wednesday 04/10/24 06:00 PM - 08:00 PM TC.4.18
Wednesday 04/24/24 06:00 PM - 08:00 PM TC.4.18
Wednesday 05/15/24 06:00 PM - 08:00 PM TC.4.18
Thursday 05/16/24 09:00 AM - 02:00 PM Extern
Wednesday 06/05/24 05:00 PM - 06:00 PM Extern
Wednesday 06/05/24 06:00 PM - 08:00 PM TC.4.18
Thursday 06/06/24 11:00 AM - 06:00 PM Extern
Wednesday 06/19/24 05:00 PM - 08:00 PM TC.4.04

This course allows students to gain insights into timely topics. The course captures the most current issues in contemporary marketing and consumer research. Hence, its content may change every semester as we invite different international experts from academia and practice to share their knowledge with our students. “Marketing Insights” provides a platform for in-depth and critical discussions of marketing and consumer research questions that are of academic, applied and societal relevance. It challenges students to apply their customer-centered knowledge to a broader context of real-world problems. Moreover, it adds to their professional training in marketing and consumer research.

Field trips to and workshops with:

  • Henkel CEE GmbH, Vienna
  • LOOP, Vienna Office
  • NielsenIQ Austria
  • Nunu Kaller, Sustainability Communication
  • City Games Vienna
  • Further guest talks tba
Learning outcomes

The aim of this course is to strengthen competencies in the following areas:

  • Application of core topics in Marketing
  • Receiving insights into the Marketing of selected companies
  • Discussion platform with leading decision makers in the national and international Marketing landscape
  • Working with and analyzing multimedia resources
  • Working on real cases and learning how to apply theoretical knowledge in pracitice
Attendance requirements

This is an interactive course and many assignments can only be completed if you attend the sessions.

Important: Please only enroll in this course, if you are sure you can attend all sessions. Thank you!


Teaching/learning method(s)

A detailed agenda and further information about all sessions including the excursions and guest talks as well as the tasks and assessment will be provided in the first session.

The didactic approach of this course is a mix of theoretical-conceptual input and applied elements.

The course consists of the following components:

  • Group work and presentations
  • Working with internationally relevant academic papers
  • Working with multimedia resources
  • Critical discussions of current topics
  • Guest talks
  • Excursions and m.core real world experience

  • Group work and presentations (50%)
  • Group report (25%)
  • Preparatory work for the guest talks and excursions  (25%)

Grade key:

90,00 - 100,00%: Excelllent (1)
80,00 - 89,99%: Good (2)
70,00 - 79,99%: Satisfactory (3)
60,00 - 69,99%: Sufficient (4)
0 - 59,99%: Fail (5)


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Unit details
Unit Date Contents
1 06.03.


2 20.03.

NielsenIQ Austria

3 10.04.
4 24.04.
5 15.05.

Nunu Kaller

6 16.05.

Excursion to LOOP

7 05.06.

City Games Vienna

8 06.06.

Excursion to Henkel

9 19.06.
Last edited: 2024-02-15