The course combines insights from research and practice to provide students with a thorough understanding of entrepreneurship in the context of established companies. To this end, the course has three main elements: First, the course introduces key theoretical concepts and dimensions of corporate entrepreneurship. Second, students learn about relevant management functions necessary to establish, increase, and maintain corporate entrepreneurship in an established company and related change management topics. Third, the course conveys the basics of firm analysis, focusing on the valuation of entrepreneurial firms. Fourth, students develop a business idea in the context of an established firm and apply respective methods and tools of corporate entrepreneurship and firm analysis. Finally, they present their business ideas on a pitch day.

These elements translate into the following core contents of the course:

1. Corporate Entrepreneurship – introduction and concepts
2. Corporate Entrepreneurship – dimensions
3. Corporate Entrepreneurship – success Factors
4. Corporate Entrepreneurship – management functions: planning, organizing, human resources, leadership, control
5. Change Management
6. Firm Analysis – valuation of entrepreneurial firms
7. Entrepreneurship – entrepreneurial thinking and acting

Upon completion of the course:
•    Students have the academic skills required to understand the fundamental research articles in corporate entrepreneurship.
•    Students know the basic concepts, dimensions, and success factors of corporate entrepreneurship, firm analysis, and related change management practices.
•    Students have a thorough understanding of corporate entrepreneurship-related management functions.
•    Students can apply entrepreneurial thinking and entrepreneurial actions in established firms and demonstrate skills to collaborate in diverse teams effectively.
•    Students can take the perspective of different corporate stakeholders when developing a business idea for an established firm.
•    Students can use business development tools and methods (e.g., business model canvas) to generate and effectively communicate a business idea.

The course will be offered in presence teaching mode on campus. Attendance is mandatory, but students may miss up to two sessions. However, this exception does not apply to sessions in which students or their groups are scheduled to give a presentation or participate in any other form of assessment.

Please observe the course-related announcements. Should social distancing be required in the summer semester, changes to the course’s teaching mode will be communicated in advance.

The course’s didactic concept rests on three pillars:

1. Evidence-based teaching: the course follows an evidence-based teaching approach, which means teaching grounds on state-of-the-art research and contextual evidence. Linking research and teaching ensures that students learn concepts and methods that are relevant and effective based on the latest research knowledge.
2. Interactive: The course combines teacher-centered (e.g., lectures) and interactive (“flip-the-classroom”) elements (e.g., presentations, discussions, feedback sessions, teamwork) to facilitate effective and active learning among students.
3. Relevance: The practice-oriented business idea assignment and guest speakers enable close ties between the course and industry demands. The presentation and reflection on the developed business idea foster students’ social and professional skills.

The overall course grade is based on three assignments:

1. Corporate entrepreneurship management functions presentation: 25% (group assignment)
2. Exam: 35% (individual assignment)
3. Business idea presentation and discussion: 40% (group assignment)

• Enrolment in the ExInt MSc program.
• Course enrolment.

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Email:

• florian.zapkau@wu.ac.at
• nico.troiani@wu.ac.at 

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