Syllabus

Title
5140 ExInt IV: Dialogue between Theory and Practice (Group I)
Instructors
Dr. Arne Floh
Contact details
arne.floh@wu.ac.at
Type
AG
Weekly hours
2
Language of instruction
Englisch
Registration
02/19/24 to 02/26/24
Registration via LPIS
Notes to the course
Subject(s) Master Programs
Dialogue between Theory and Practice
Dates
Day Date Time Room
Wednesday 03/06/24 09:00 AM - 12:00 PM D1.1.078
Wednesday 03/20/24 09:00 AM - 12:00 PM D1.1.078
Wednesday 04/17/24 09:00 AM - 12:00 PM D1.1.078
Wednesday 05/08/24 09:00 AM - 12:00 PM D1.1.078
Wednesday 05/22/24 09:00 AM - 12:00 PM D1.1.078
Wednesday 06/05/24 09:00 AM - 12:00 PM D1.1.078
Wednesday 06/12/24 09:00 AM - 12:00 PM D1.1.078
Wednesday 06/19/24 05:00 PM - 08:00 PM LC.0.200 Festsaal 2

On this page:

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Contents

The course consists of the following parts:

  • Part 1: Creation of a marketing concept in the context of a planned internationalization of an Austrian company
  • Part 2: Internal presentation of all marketing concepts
  • Part 3: Final event: Presentation of the best marketing concept
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Learning outcomes

After completing the course, students can, against the background of a practical case

  •     reflect on the business context of internationalization;
  •     develop a strategic marketing plan for internationalization;
  •     apply marketing instruments to decision-making situations regarding internationalization;
  •     make and justify decisions in groups for decision-making situations and
  •     critically reflect on their own marketing plan and the process of creating it
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Attendance requirements

Attendance is compulsory for the kick-off, the internal presentation and the final event. Of the remaining units, a maximum of 2 units may be missed. Compensatory work must be completed for missed units.

The kick-off event, the internal interim presentation and the final event take place in person. The coaching sessions are held online.

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Teaching/learning method(s)
  • Creation of a marketing plan
  • Discussion and decision-making in small groups
  • Presentation and discussion of the marketing plans
  • Presentation and discussion of selected master's theses
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Assessment

This course is not an examination-based course. Students receive the assessment "participated" or "did not participate". For an overall assessment of "participated in the course", the following achievements are expected from the students:

  •     Creation of an international marketing plan
  •     Internal presentation of the marketing concepts
  •     Participation in the final event
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Prerequisites for participation and waiting lists

Admission to the ExInt Master's program

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Readings

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Availability of lecturer(s)

arne.floh@wu.ac.at
masterexint@wu.ac.at

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Unit details
Unit Date Contents
1 06.03.2024

Kick-Off: 09:00-12:00
2 20.03.2024

Coaching 1: 09:00 - 12:00
3 17.04.2024

Coaching 2: 09:00 - 12:00
4 08.05.2023

Coaching 3: 09:00 - 12:00
5 22.05.2024

Coaching 4: 09:00 - 12:00
6 05.06.2024

Coaching 5: 09:00 - 12:00
7 12.06.2024

Internal presentation: 09:00 - 12:00
8 19.06.2024

Final event: 17:00 - 20:00
Last edited: 2024-02-19



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