• Globalisation
• History of international Business
• Barriers to trade
• Introduction to institutions
• Formal institutions
• Economic systems
• Informal institutions
• Culture
• Trade theories
• Theories of FDI
• Introduction to multinational firms

• Knowledge of current developments in geopolitics and globalization
• Understanding of different economic systems in international markets
• Knowledge of national and supranational institutions that shape the geopolitical economy
• Knowledge of theories of economic exchange at the country level
• Knowledge about the steps in the internationalization of companies
• Understanding how global companies are run
• Basic knowledge of international marketing, international finance, international human resources management and international supply chain management
• Dealing with current trends in global business activities (digitalization, sustainability)
• Development of English language skills

No attendance required

Blended Format:
"Bei Blended-Lehrveranstaltungen finden 30-50 % der vorgesehenen Kontaktstunden nicht synchron in Präsenz oder hybrid statt, sondern asynchron online oder synchron online."

Further Information: https://www.wu.ac.at/infos-fuer-lehrende/lehrveranstaltungen-pruefungen-abschlussarbeiten/abhaltungsformate/blended/

In-person / "Kontaktstunden":

5 lecture units

Online (synchron):

1. Study what you learnt in class: Slides presented in class

2. Deepen your understanding:

• 3-5 online videos to watch after each unit
• 3-5 articles to read after each unit

3. Test your understanding:

• 20 multiple choice questions (4 after each unit) that are graded

4. Apply your knowledge

• Read 5 case studies and submit at least one written case study solution
• Read / watch the solutions to the case studies (published after the hand-in date of the task above)

5. Ask your questions

• Forum in which you can read through other students‘ answered questions and ask your own questions
• Students can connect with each other to form study groups

Please log in with your WU account to use all functionalities of read!t. For off-campus access to our licensed electronic resources, remember to activate your VPN connection connection. In case you encounter any technical problems or have questions regarding read!t, please feel free to contact the library at readinglists@wu.ac.at.