Subtitle:
Cooperation with one of the most innovative Austrian Startups in the area of CSR (Corporate Social Responsibility) and ESG (Environmental, Social, Governance)  

The marketing class is designed to enhance your marketing knowledge and analytical skills at both strategic and operational levels. The course will be conducted in collaboration with an exceptional industry partner, one of the most prominent companies in the Austrian startup scene in the area of CSR and ESG. 

Working alongside with our industry partner, you will receive specific tasks and questions that are crucial for the success of their business. Throughout the seminar, you will be guided by an experienced Lecturer, Senior Advisor and former CXO. 

The highlight of this class will be the final presentation, where you will showcase your findings in front of the industry partner and your coach. 

Upon completion of this class, you will demonstrate your ability to apply and adapt your marketing knowledge and skills to real-life situations, recognizing the tangible benefits of your contributions to an actual company and situation.

After the course, the participants will have:

• gained a deeper understanding of the industry of the project partner,
• learned how decisions are prepared and made in marketing, and
• be able to apply the acquired knowledge to real-life case studies. 

100%, exceptions need to be agreed upon with the course instructors, if necessary.

The time during class is used for presentations/ inputs by the course instructors or the industry partner, student presentations and group work as well as discussions. For certain tasks, texts are to be read and related assignments are to be worked on in student groups. 

• Study of subject-specific literature (handed out during class)
• Critical discussions and work in groups
• Presentations on the topics covered in the course
• Reflection on the topics covered
• Preparation of material and presentations 

max. 20 points: participation and involvement in class.
max. 30 points: interim presentations & check-ups.
max. 50 points: quality and preparation of the final presentation. 

Total: max. 100 points

Grading scale: <51=5, 51-60=4, 61-75=3, 76-90=2, ab 91=1.

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reinhard.zuba@wu.ac.at