Global Environment & Institutions

Structure and types of markets

Growth Strategies and Strategic Management Foundations

Market assessment

Innovation and Competitive advantage

How globalization and digitalization shape markets

Development of case study

In the end of the course, you will know how to navigate different markets and choose the right strategy.

As this is a highly interactive class, it is important that you are well prepared and present for all sessions! You may miss one session, but be aware that class participation makes up a considerable stake of your final grade and, therefore, an absence will affect your grading. If you miss more than one session, you will be deregistered from the course.

Case Studies

Research exercises

Written assignments

Group work

Interactive in-class discussion accompanied by trainings, videos and presentations

40 % final case study

30% exam

30 % active participation

An obligatory entry exam constitutes the beginning of the major International Business and this course. Please note that you will not be able to participate in this course if you do not pass the entry exam and are accepted as student of the major International Business.

Incoming/Exchange students do not have to take an entry exam.

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