Dates: 23.10.2024 & 20.11.2024 (9.00-19.00)

This E&I Zone: Explore Corporate Entrepreneurship focuses on three main areas:

1. Corporate Entrepreneurship

   • Corporate Entrepreneurship: Why? What? How?

   • Corporate Entrepreneurship in Action (e.g. Intrapreneurship, Open and Co-Innovation)

   • Organizational Preparedness for Corporate Entrepreneurship (Exploring Potentials and Pitfalls)

2. Dealing with Errors and Failure: Error Prevention vs. Management (Culture)

The course aims to impart, expand, and deepen knowledge, skills, and social competencies in the field of corporate entrepreneurship.

• Understand Corporate Entrepreneurship Concepts: Demonstrate a solid understanding of the key principles, frameworks, and models of corporate entrepreneurship and how they drive innovation within established organizations.

• Analyze Strategies of Dealing with Errors and Failure in Organizations (Error Culture): Recognize the importance of error culture in fostering innovation, and critically assess how organizations can manage errors to create learning opportunities.

• Apply Corporate Entrepreneurship Tools: Utilize corporate entrepreneurship tools and frameworks (such as the Innovation Portfolio, Lean Startup, and Value Proposition Canvas) to evaluate and enhance organizational innovation efforts.

• Evaluate Real-World Corporate Venturing: Analyze real-world corporate venturing strategies, including the role of spin-offs and incubators, and assess their impact on corporate innovation.

• Engage in Practical Application: Participate in hands-on activities (experiments and field trips) to apply theoretical knowledge in real-world scenarios, including understanding the challenges and opportunities presented by failure in both startups and corporate settings.

• Collaborate and Problem-Solve: Work effectively in groups to solve problems related to error management and entrepreneurial initiatives within a corporate context.

• Reflect on Case Studies and Industry Practices: Reflect on the insights gained from visits to startup accelerators and tech incubators, applying these learnings to broader corporate settings.

To successfully complete the course, students must attend at least 75% (i.e., 3 out of 4 sessions) of the time.

In general, all absences in the course must be notified to the course instructors via email (if possible in advance) and confirmation (for example a medical certificate, or in case of an exam a note confirming the date of the written examination) must be submitted as soon as possible. Absences can result in additional compensation work to ensure the course's learning outcomes.

• Teaching and discussion of theoretical basics, for example:
  • Lectures
  • Field trips
  • Discussions with external experts (during the field trip)
• Application and transfer of the contents learnt, for example: 
  • Various practical exercises
  • Class room experiment and/or case studies (e.g., in order to identify and discuss best practices)
  • Discussions in groups and in plenary
• Working on tasks individually and in groups
• Presentation of the results of the individual and/or group work
• Peer feedback, feedback from the lecturers, feedback from external experts
• Quizzes
• Self-study

General criteria

• In-Class Participation: Active engagement in discussions and activities will be crucial.
• Quizzes, Practical Tasks, and Presentations: These will assess the knowledge and skills acquired during the course.

Grading system

• 20% Active participation (individual performance)
• 25% Quizzes (individual performance)
• 25% Practical tasks (individual and/or group-based performance)
• 30% Presentations (group-based performance)

Students enrolled in the Entrepreneurship and Innovation Specialization Program.

Please note that course registration is binding. The moment your registration is received, it is regarded as a clear commitment on your part. Students cannot transfer to another course (once the add/drop period is over) with no exceptions, as it would be unfair to other students (who might not have gotten into the course of their choice because of the spot you registered for). The number of students accepted to the course will only be expanded if there is no space in any other course 2.

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