Syllabus

Title
0414 International Business Applications
Instructors
Rodrigo Luna, MSc.
Contact details
Type
PI
Weekly hours
2
Language of instruction
Englisch
Registration
09/26/24 to 09/30/24
Registration via LPIS
Notes to the course
Dates
Day Date Time Room
Tuesday 10/29/24 08:00 AM - 11:00 AM D4.0.047
Thursday 10/31/24 08:00 AM - 11:00 AM TC.5.28
Tuesday 11/05/24 08:00 AM - 11:00 AM D4.0.047
Thursday 11/07/24 08:00 AM - 11:00 AM TC.5.28
Tuesday 11/12/24 08:00 AM - 11:00 AM D4.0.047
Thursday 11/14/24 08:00 AM - 11:00 AM TC.5.28
Tuesday 11/19/24 08:00 AM - 11:00 AM TC.5.28
Tuesday 11/26/24 08:00 AM - 11:00 AM D4.0.047
Contents

Market entry strategies
Global strategic management
International marketing
Cross-cultural management
International HR management

Learning outcomes

At the end of the course, students will be able to:

  • apply, critically discuss and evaluate the content of International Business (IB) as covered in the lecture „Foundations of International Business“ as well as other related aspects.
  • assess and analyze real-life management situations in a complex international business context.
  • connect different IB topic areas and key IB concepts in a holistic way.

Additionally, students will be able to:

  • organize themselves in a diverse team setting and divide work among the different team members.
  • present clearly and convincingly in front of an audience.
  • give constructive feedback on others’ presentations.
  • think outside the box and apply divergent thinking in structuring and solving case studies.
  • formulate tasks independently, develop problem solution approaches and deliver well-structured recommendations based on given case studies in both oral and written form. 
Attendance requirements

As this is a highly interactive class, it is important that you are well prepared and present for all sessions! You may miss one session, but be aware that class participation makes up a considerable stake of your final grade and, therefore, an absence will affect your grading. If you miss more than one session, you will be deregistered from the course.

Teaching/learning method(s)

Case Studies
Research exercises
Interactive in-class discussion accompanied by trainings, videos and presentations

Assessment

Your grade will be composed of 55% individual assessment and 45% group grading. Grading is standardized across all application courses.

 

Final Grading Scale:

≥ 90%...1

≥ 80%...2

≥ 70%...3

≥ 60%...4

< 60%...5

Prerequisites for participation and waiting lists

An obligatory entry exam constitutes the beginning of the major International Business and this course. Please note that you will not be able to participate in this course if you do not pass the entry exam and are accepted as student of the major International Business. Students who do not pass the exam will automatically be deregistered from this course.

Incoming/Exchange students do not have to take an entry exam.

Readings

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Availability of lecturer(s)
Other

Please note that it is not possible to switch among the offered Applications courses which run in parallel throughout the term. You can only do the one course you registered for. Contents as presented here are subject to change.

Last edited: 2024-08-01



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