This time, the IfU Business Project will be held in collaboration with a large austrian energy company. The topic will be "competitive analysis and strategy development for entering the automotive electric vehicle (EV) market". The intermediate and final results of the project will presented to and discussed with the company's management team.
This is a real-life consulting course that blends research and practice. This award-winning (WU Excellence in Teaching, Ars Docendi State Prize) course is unique.
LEARNING OPPORTUNITIES FOR STUDENTS:
This is a real-life consulting course that blends research and practice. Students will learn about current challenges in business practice and develop tailor-made solutions. They will gain consulting experience in research-focused consulting project and learn how to do a practically relevant research study. Students will gain unique real-world insights and will have the opportunity to learn empirical research methods, such as expert interviews and survey study.
Students will be able to develop and train their team-working and leadership skills.